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12月20日,“大声说出我爱你——我在和田有棵树”大型认养活动在北京电视台正式启动。这标志着北京与新疆和田对口援建工作又有了新的“切入口”。
近年来,在对口援疆省市的协助宣传推广下,和田大枣的知名度不断提升,在国内外消费者心目中享有盛誉,在一些大城市的超市里售价甚至达到每公斤200—300元。和田大枣的良好声誉,在为广大红枣农带来了丰厚收入的同时,也引起种植面积快速增长和总产量的不断攀升。但是由于交通不便、营销渠道不畅、假冒产品冲击等影响,和田大枣销售自2013年以来遇到较大困难,甚至一度出现滞销局面。
此次“大声说出‘我爱你’——我在和田有棵树”大型认养活动是由北京市援疆和田指挥部、和田地委宣传部、北京电视台、京视传媒BTV优选等联合发起,为解决和田当地枣农优质农副产品滞销的问题。通过与首都市民联动,以认养枣树的方式,实现当地枣类产品的采销。此举不仅可以让枣农实现长期、稳定增收,还可以让首都消费者吃上正宗、安全、应季的和田大枣。
启动会上,北京电视台多名主持人纷纷慷慨解囊,认养和田枣树。随后,他们将所认养的和田枣树作为感恩树,在现场分别献给了自己的父母、亲人和朋友,感谢他们一直以来对自己的关爱与陪伴。
据悉,BTV优选将为“大声说出‘我爱你’——我在和田有棵树”搭建官方认养平台,包括“BTV优选”微商城、以及入驻第三方销售平台,便于消费者认养和田枣树。
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责任编辑:任冲 CN062
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