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潘刚:互联网融入生活 足球赛搭建平台
2017-08-03 19:07:34 首度互联网协会
2017中国网络媒体足球精英赛组委会名誉主席、全国政协委员、伊利集团董事长、总裁潘刚
足球赛揭幕战在即,参赛队“厉兵秣马”。
伊利集团是中国网络媒体足球精英赛的老朋友,曾冠名支持了2006年的赛事,并在十年后,再次支持了2016年的赛事。而过去的十多年,伊利集团也经历了用互联网+“为梦想创造可能”的探索历程。本届赛事组委会名誉主席、全国政协委员、伊利集团董事长、总裁潘刚认为,当前,互联网的发展不仅让世界变成了“地球村”,还重构了我们的商业模式、信息传播和产业结构。未来,互联网将进一步融入到企业发展和我们日常生活的方方面面。
2005年,伊利正式签约北京奥组委,成为中国唯一一家符合奥运标准,并为奥运会提供乳制品的企业。
在2006年赛事的开幕式上,伊利集团代表做了题目“共铸健康体魄为梦想创造可能”的致辞,也把“为梦想创造可能”这个为奥运量身打造的“品牌主张”推送到了网络空间,“伊利产品已成为2008北京奥运会的正式乳制品,伊利也已成为2005至2008年亚运会中国体育代表团乳制品合作伙伴。”“我们希望通过持续地提供高品质的健康产品,来帮助消费者拥有更好的体魄,众所周知,一个人只有在拥有了健康体魄,我们才能够更好地学习、更好地工作,最终更快地实现梦想。”当年4月,伊利代表中国乳业首次亮相博鳌亚洲论坛2006年年会,潘刚宣布启动了“健康中国”计划,这是伊利集团“为梦想创造可能”品牌主张的实战演绎,是伊利集团2006年到2010年的五年品牌战略规划,“我们的目的是实现健康中国人,健康中国的远景目标”。伊利集团代表在开幕致辞中表示,网络媒体已经成为人们获取信息的重要途径,网络媒体的工作者,更是担负着人们获取信息的梳理及引导工作。伊利集团希望,能够通过此次“伊利”杯中国网络媒体足球精英赛,帮助网络媒体工作者增强体魄,更好地工作,为人们提供更好地信息获取平台。
2008年,北京奥运会期间,伊利为来自全球200多个国家和地区的16000名运动员、教练员和随队官员提供营养保障。
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