新闻 > 评论
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11157580/20170918/31458158.html
Server: cms-8-251
Date: 2024/11/15 10:43:45

Powered by China
China

“共享女友”?别用“低俗”毁掉“共享”

2017-09-18 16:38:41   新京报

议论风生

“共享女友”想想都令人反胃,这无关卫道士心态,而是生理性反应。

“共享”的梗要被玩坏了。以往说“凡有井水处,皆能歌柳词”,现在凡是你能想到的东西,皆能拿出来搞所谓的“共享”;当下发展共享经济最大的问题,似乎也不是缺钱缺人,而是脑洞不够大:共享雨伞、共享马扎、共享宿舍……有人调侃,“还有什么不能共享”的榜单里,没准到最后只剩内裤和女友了。

但很多人认为不可能的“共享女友”,也横空出世了。当然,此处的“女友”不是真人,而是“娃娃”。

据报道,某情趣电商近日推出了“共享女友”项目,用户在线下单后支付8000元押金,即可以一天298元,或三天、一周、包月形式租到娃娃。业务上线后,还在北京热闹地带三里屯搞起了地推。结果来得出其不意,去得也很迅速——它很快遭到派出所以“涉嫌低俗”为由的罚款和驱离。

有个词叫“一本正经地胡说八道”,有种行为叫“貌似正经地恶搞”。是的,说的就是“共享女友”。乍看起来,它从模式论证到推广,都有模有样,瞄准的是荷尔蒙经济,看中的是日益巨大的宅男市场,可这俨然从一开始就是冲着制造“雷点”去的。

在以共享单车为代表的分时租赁业务扩充了共享经济内涵后,“共享”确实成了个“筐”。但靠谱些的共享经济模式,不只是会抓用户痛点,还能遵循一条:租赁成本远低于拥有成本。也只有租比买下更划算,用户才会想要“使用权”多过“所有权”。试想,如果骑一次共享单车成本跟买一辆单车差不多,干吗还要租共享单车?

“共享女友”却故意逆势而为:虽然号称是豪华配置,可在共享汽车都允许“信用分代替押金”的情况下,高昂的押金和租用成本,分明就没指望有多少用户。

更何况,在讳言性和讲究卫生的现实语境中,就算其标榜卫生有保障,也难改情趣产品消费须绝对隐秘化的事实。这也决定了,有些东西注定不适合“共享”。更别说踩中监管红线的风险。

作为新三板挂牌企业的商家在做“商业模式可行性论证”时,对此恐怕不会不知道。但就像共享马扎就差写上“蹭热点式营销”几个大字那样,“共享女友”玩的或许就是概念,而不是“情趣经济搭车共享经济”;商家要的不是市场占有率,而是借此低成本赚吆喝,搞品牌露出。到头来,只要高调登场的它刺激到了大众眼球,它就赢了。

这年头,连“做不了第一个共享单车企业,就做第一个倒下的共享单车企业”都能成为自我营销的方式;“性+首个吃螃蟹的”,自然也会被“注意力资源即一切”的评判思维奉为绝妙的一着。可低俗就是低俗,即便不秉持卫道士心态,都会觉得“共享女友”是在打擦边球,“共享女友”想想都令人生理性反胃。

就别再毁“共享”两个字了吧。

□佘宗明(媒体人)

责任编辑:孙启浩 CN037
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11157580/20170918/31458158.html
Server: cms-8-251
Date: 2024/11/15 10:43:45

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11157580/20170918/31458158.html
Server: cms-8-251
Date: 2024/11/15 10:43:45

Powered by China
China

相关阅读

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11157580/20170918/31458158.html
Server: cms-8-251
Date: 2024/11/15 10:43:45

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11157580/20170918/31458158.html
Server: cms-8-251
Date: 2024/11/15 10:43:45

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11157580/20170918/31458158.html
Server: cms-8-251
Date: 2024/11/15 10:43:45

Powered by China
China
分享到:
0 0
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11157580/20170918/31458158.html
Server: cms-8-251
Date: 2024/11/15 10:43:45

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11157580/20170918/31458158.html
Server: cms-8-251
Date: 2024/11/15 10:43:45

Powered by China
China

美图推荐

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11157580/20170918/31458158.html
Server: cms-8-251
Date: 2024/11/15 10:43:45

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11157580/20170918/31458158.html
Server: cms-8-251
Date: 2024/11/15 10:43:45

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11157580/20170918/31458158.html
Server: cms-8-251
Date: 2024/11/15 10:43:45

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11157580/20170918/31458158.html
Server: cms-8-251
Date: 2024/11/15 10:43:45

Powered by China
China

为您推荐

加载更多>>
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11157580/20170918/31458158.html
Server: cms-8-251
Date: 2024/11/15 10:43:45

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11157580/20170918/31458158.html
Server: cms-8-251
Date: 2024/11/15 10:43:45

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11157580/20170918/31458158.html
Server: cms-8-251
Date: 2024/11/15 10:43:45

Powered by China
China