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历峰集团起诉eBay和阿里巴巴上的售假者

2017-10-13 15:02:54   

原标题:奢侈品对电商又爱又恨 历峰集团起诉eBay和阿里巴巴上的售假者

图片来源:THEBALLERONABUDGET

近日据《女装日报》报道,瑞士历峰集团正在对一系列冒牌Chloé、Cartier和VanCleef&Arpels的产品进行追踪,其中涉及一些通过eBay和阿里巴巴等线上平台出售假货的商家。历峰集团已在伊利诺伊州联邦法院对售假者提出控诉,诉讼赔偿金额总数高达数百万美元。

历峰集团指出,造假者是多个相互关联的团队,共同制造并向美国消费者销售假冒产品,“线上的假货生产商每年预计可以达到数千万的访问量,随之产生的线上销售额超过1350亿美元。”

为此,历峰集团同多家拥有授权的正规商店进行了合作,通过提供客户服务和产品真实性及安全性标识,希望向消费者传输保护产权的意识,比如付款标识、品牌形象标识和品牌名称的搜索引擎优化等。

在诸如此类大规模的侵权案件中,普遍情况是很难辨别出真正拥有经营授权的商店,不论是集体还是个人。历峰集团的数字知识产权主管RichardGraham在法庭上表示:“侵权者正竭尽全力地隐瞒自己的身份。”

这其中一个最大的监管漏洞是有关线上网站注册的问题,Graham指出很多电商在注册时没有填写完整信息或者随便输入几个字母应付,这导致造假公司在创建网站和市场账户时有了可乘之机,得以在多个平台销售同样的商品。这样的网店注册模式是很多制假厂商隐藏身份的常见手段之一。

Chloé2018春夏系列包袋

奢侈品牌将打击假货诉诸正规法律流程的队伍日益壮大,历峰集团是最新加入的一位成员。此前,LVMH集团也曾针对亚马逊之类的电商平台进行了假货清扫,种种行动都透露出包括亚马逊、阿里巴巴在内的电商平台的监管缺陷。许多人对线上正品质量管控的能力提出了质疑,LV方面就曾表示,一些假货买家们还参与了线上营销,以及享受了搜索引擎的算法优化,“通过剥夺和第三方公平竞争的权利,被告对LV和消费公众造成了并发的且不可分割的伤害......导致LV商标、名誉受损,并增加了品牌通过互联网销售产品和教育消费者的成本。”

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