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近半95后“新蓝领” 教育消费倾向于分期

2017-09-26 07:32:59   中国经济网

2017年9月25日,百度有钱花联合南京大学紫金传媒研究院、赶集网和清研智库,共同发布了2017年《新蓝领教育消费行为调查报告》。

所谓“新蓝领”是指,与传统蓝领相比,从事的行业逐步向服务专业转移,更倾向于体力与脑力相结合的劳动方式,技术能力相对较高,收入和学历水平较传统蓝领均有所提升,在求职方式上,也更偏向赶集网等线上招聘平台,包括健身教练、初级程序员、房地产经纪人、高级美容美发师等职业。

报告指出,95后新蓝领在学历水平、对技能培训的重视程度、超前消费观念等方面,较传统蓝领均有较大改变:新蓝领参与职业教育的意愿高达86.5%,近五成倾向于用分期付款的方式支付学费。

但报告发现,未参与培训的新蓝领中,4成以上因高额学费止步职业教育之外。七成新蓝领来自三四线城市和乡镇农村,家庭经济底子薄,因为缺乏可抵押物、央行征信记录几乎空白等原因,也难以获得银行等传统金融的信贷支持。

以百度有钱花为代表的新型金融服务产品,将互联网与教育金融相结合帮助新蓝领降低入学门槛,分期交学费为越来越多的新蓝领所接受。与传统教育贷款相比,教育分期在审批效率、放款速度、利息水平、服务精准性等方面更具优势,在新蓝领中获得83.2%的支持度。百度高级副总裁朱光表示,“很多网民通过百度搜索职业教育,希望通过学习一技之长,将来能够改变自己的生活和命运,但因为学费问题很多人放弃了。我们做金融业务的初衷就是能够帮助这些学生,让他们有资金把学业完成,从而有不一样的未来。”

南京大学紫金传媒研究院副院长赵曙光教授表示,相比传统金融,“互联网+金融”在实现普惠金融理想中更具技术和渠道优势,借助科技力量,服务更多新蓝领群体,帮助他们获得更多教育机会。

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