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从制造产品到孵化创客 海尔启动大企业创业创新联盟

2017-09-22 14:47:03   央广网

央广网9月22日消息(记者 易珏)“我们接触到一个农村的低保户,日常生活非常节俭,却舍得在村头饮水机买7.5升一桶的纯净水。”在日日顺饮水机项目运营人员告诉记者,这位低保户家里一直没有自来水,自来水到户的安装成本需要个人承担,对于低保户来说成本并不低。有了这个饮水机,他就不用担心饮水问题,而一桶水只需1元钱对低保户来说,承担起来没压力。

“喝上干净放心的直饮水”不仅成为北上广深城市居民的诉求,也是广大乡村农人的需求,但农村却因为交通成本、养护成本等问题,一直没有没饮水机商家纳入考虑的范畴。日日顺饮水机从项目创立起,到现在已经进入10000多个村子,覆盖了从山东到新疆等多个省份,部分地区还争取到了相关的政策补贴。

作为海尔孵化的创业项目,日日顺除了可以通过手机APP动态监测饮水机的水质,购买APP关联的商城商品,如海尔旗下所有的家电产品。上述运营人员告诉记者,他们希望将日日顺做成农村日常生活的流量入口,通过定制化采购的模式打通农村生活的最后一公里。

除了日日顺,海尔在内部还孵化了有住网、高德红外、小帅影院、雷神科技、普宙无人机、AR射击等知名创业项目。普通创客空间的A轮孵化成功率不到10%,而目前海创汇创业项目A轮孵化成功率达48%。

目前,海创汇平台上已经聚集了2246个创业项目,4316家创业创新孵化资源,形成了内部孵化、脱离母体孵化、草根创业、科研转化、企业家再创业、跨境孵化、生态投资七大类创业创新模式。

自2014年我国推出“双创”政策以来,创业创新已经成为社会发展的新动力,成为新常态下经济发展的新引擎。海创汇在人单合一模式的指导下,开放海尔的研发、供应链、销售网络、物流、服务等资源,为创业者提供全产业链全要素的支撑,成为激活中国创新市场潜力的“加速器”。

图:首届海创汇全球创业创新生态峰会成立大企业创业创新联盟

海尔集团总裁周云杰表示,用户赋能是现代企业发展的新动能,用户赋能需要企业变成一个开放的生态。海尔通过战略转型、组织重构、机制颠覆,推倒企业的围墙,实现了从制造产品向孵化创客的转型。

“海创汇是一个开放的共享创业平台,不是输出企业家而是输出创业家,是永远有创业精神的创业家平台,不是项目孵化器而是产业加速器。”周云杰指出,互联网时代,随着新技术、新模式、新生态的不断涌现,创业创新也迎来了新的发展机遇,创业已经从传统上的草根创业延伸到大企业创业。

事实上,作为“双创”的主力军,大企业在创业创新方面最容易发挥先锋带动作用。正因为此,21日,在首届海创汇创业创新生态峰会上,海创汇联手阿里巴巴、浪潮集团、清华控股、三一集团、新希望集团、普华永道、金蝶软件等国内外知名企业共同成立大企业创业创新联盟,促进资源要素在联盟成员间自由流通,实现社会资源的整合和优势互补,共同打造多元化合作平台。

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