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海尔推进人单合一管理模式 上百个小微公司年营收过亿

2017-09-20 18:17:07   央广网

央广网北京9月20日消息(记者高敏 王伟 实习记者杨静铭)据经济之声《天下公司》报道,首届人单合一模式国际论坛今天在青岛开幕。从最初的饱受质疑,到现在被全球企业界、顶级商学院和管理学者一致认可,海尔用12年的时间,在“人单合一”商业模式上完成了颠覆性的翻转,成为物联网时代新模式的领导者。

早在2005年9月20日,海尔集团董事局主席、首席执行官张瑞敏首次提出“人单合一”管理模式。12年后的今天,在首届人单合一模式国际论坛上,张瑞敏再次强调,人单合一的内涵就是以价值为核心,让员工的价值体现在用户价值的增值上。这就要求员工从过去的执行者成为创业者、合伙人,同时将一次性交易的顾客转化为全流程参与的用户,并让创客们在实现用户价值的同时,实现自身价值。

张瑞敏说:“我们现在需要把这一个企业变成一种量子纠缠,人单合一就是这样。用户和员工之间,用户做什么动作、有什么要求员工马上反应,这就相当于一个量子纠缠。还有两个条件,一是每个员工成为量子自我。所谓的量子自我,既是独立自我,又是一个为他的自我。传统管理里面做不到,你不是独立的自我,也不是为他的自我,只是领导下面执行命令的一个执行工具而已。还应该产生量子领导者,就是服务型的领导,也叫做仆人领袖。我们把一万多名中层管理者去掉,没有中层管理者,只有三类人:平台主,小微主,创客。所谓的平台主,和过去的领导完全不一样。过去的领导,是你拥有多少下属来决定你的职务高低。但是现在,平台主是你给创业者提供了多少资源,你帮助多少小微成功是你的职责,这是企业必须要彻底颠覆的。”

据了解,海尔每周要开三个会,而张瑞敏全都参加。周一是董事会的高管会议;周三是“小微主”也就是某个区域、产品线或创新产品的创业牵头人的会,100多人,来的人经常有变化;周六是“平台主”也就是各个业务板块的会,30多人。十二年来,从摸索和实践中总结,隔不了多久又有新变化、新概念,于是再折腾,再尝试。

在张瑞敏看来,人单合一具备时代性、普适性、社会性的特质,能够实现物联网时代的引领作用。

张瑞敏表示:“物联网时代还没有全面到来。它到底是什么呢,目前还不太清楚,但是我们至少现在就要清楚,物联网时代的商业模式究竟是什么?我倒不是说人单合一一定是物联网时代的商业模式,但是人单合一模式符合物联网时代商业模式非常重要的要素,就是物联网是移动互联网下一个最重大的经济活动,它最核心的东西是社群经济。过去所有的商业模式都不可能实现社群经济,所谓的社群经济是根据每一个人的需求,提供它的场景服务。这个,过去的模式不可能出现,而人单合一中的‘人’就是员工,‘单’就是用户需求,把员工和用户需求结合到一起,应该是可以创建物联网时代商业模式的一个最基本的最必要的条件。”

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