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多牛传媒推智能化新媒体平台 探索媒体合作新模式

2017-09-20 10:52:44   中华网

2017年9月19日,北京多牛互动传媒股份有限公司(以下简称“多牛传媒”)在北京召开2017年度战略发布会。作为国内传媒大数据行业的领军者,多牛传媒系统展示了旗下涵盖媒体、数据、广告等传媒大数据业务的系列产品,并宣布启动一项全新的智能化新媒体平台。此外,多牛传媒旗下两项知名的品牌活动,2017牛耳奖颁奖典礼和2017群星MARS创新创业大赛也宣布启动。

多牛传媒2017年度战略发布会

融合共生三大业务齐亮相

多牛传媒旗下媒体、数据、广告三大业务首次集体亮相、融合共生式布局、以及全新平台的推出,标志着多牛传媒在传媒数据产业链布局日臻完善、产业生态日趋丰富的基础上,开始围绕传媒大数据的能力和资源,进行更系统和深入的探索,通过提升连接内容和人的效率,构建一个面向大数据、人工智能时代的内容产业协作共赢的新生态。

多牛传媒是一家互联网传媒大数据公司,历史可以追溯到1999年,致力于大数据技术在传媒领域的深度应用,业务范围涵盖了媒体、数据、品牌、搜索引擎广告、流量数据优化、流量数据联盟等传媒全产业链业务。

多牛传媒董事长王乐

作为一家18年历史的互联网传媒公司。多牛传媒在发布会上分享了从1999年至今,互联网传媒行业发展的主要规律:从内容产品的角度,互联网媒体从信息匮乏的门户时代开始,到信息爆炸的搜索时代,再到UGC崛起的社交时代等阶段,正在迈向大数据驱动的智能化时代。作为互联网媒体主要商业模式的广告产品,也由形式单一、衡量精度不足的普投形态,逐渐演化出众多形式丰富、度量精度高的广告产品。

随着行业的不断发展,市场对媒体公司能力的要求日渐全面。产品技术、市场运营、销售管理都提出了更高、更全面的要求。传媒、内容产业打破垄断、重塑产业链,进行广泛的开放合作势必成为行业发展的潮流。

多牛传媒CEO姜楠

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