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共享单车“造节”世界骑行日 骑行热催生“产业金矿”

2017-09-20 09:42:31   中国经济网

随着体育产业政策的细化、体育体制改革向纵深发展,人气颇高的全民运动——自行车运动成为新“蓝海”。

17日,来自中国海洋大学、中国石油大学、山东科技大学的年轻群体代表,在青岛市香港东路一路骑行摩拜单车来到崂山路,响应覆盖海内外180个多个城市的“世界骑行日”活动。   

“目前,共享单车已经成为仅次于公交、地铁的第三大城市交通方式,深刻改变城市生态和人文环境。从日常骑行到骑行赛事,中国的骑行运动从覆盖面到氛围,尚有很大的提升空间与潜力。”体育IP投资人、达晨创投合伙人何士祥对经济导报记者表示,除了像环青海湖这样的高端品牌赛事不断完善细节、接轨国际之外,扎根民间的业余赛事、草根活动同样大有可为。

骑着骑着就“火”了

在山东骑行圈中被誉为“八怪”的骑友,喜欢一边直播一边骑车。“周末骑友圈都去参加‘世界骑行日’活动,我的直播吸引了12万网友。我们呼吁更多的人骑车出行,这项运动能够让人‘燃爆’。”“八怪”除了日常工作外,每个节假日都用在了骑行运动上。此次参与了摩拜单车率先发起的“世界骑行日”,“八怪”对经济导报记者表示,未来会有越来越多的共享单车品牌加入骑行运动的行列。

摩拜单车联合创始人兼CEO王晓峰表示,在过去500多天,摩拜单车累计骑行里程超56亿公里,节约碳排放量约126万吨,减少了拥堵、降低了污染、方便了出行。作为全球智能共享单车首创者与领导者,摩拜单车目前已在全球超过180个城市提供服务,运营着超过700万辆智能共享单车,每天提供超过2500万次骑行,这也从某种意义上“复兴”了民间自行车运动的热潮。

经济导报记者了解到,目前中国骑行人数在1亿以上,其中自行车爱好者大约有600万人,而人均自行车消费为1500元,人均零配件消费1200元,骑行市场具有巨大发展空间。骑行运动产业价值链集中在生产端、赛事端、衍生端,重点关注中高端自行车制造、赛事承办、骑行社群开发三方面。

“骑行赛事,作为骑行产业链的核心,在体育产业中的地位与电竞很类似,在自行车运动产业链中,赛事是一条核心的主线。自行车制造、运动俱乐部等产业的各个环节,都将通过骑行赛事进行有力的链接。”中国体育休闲与旅游产业联合会副秘书长王涛对经济导报记者表示,中国目前已经有很完善的自行车赛事体系,如环青海湖、环鄱阳湖、中国自行车联赛等业余赛事。以业余爱好者为主力军的自行车参赛者占到了八成以上,特别是中西部特色自行车赛事吸引了大量的参赛者。

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