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企业头条监测中心:瓜子二手车稳坐行业第一

2017-09-14 13:56:25   中国经济网

近日,企业头条监测中心发布2017年6-7月的二手车网络监测分析报告,本报告继续关注二手车市场内的三个主要参与者,瓜子二手车直卖网、优信二手车和人人车。与上期报告相比,本报告中,中国最大的二手车平台瓜子二手车直卖网微信指数排名持续稳坐第一,品牌声量第一,遥遥领先于业内其他二手车电商平台。

据了解,本次排名从舆情角度来分析二手车行业,监测时段为6月16日至7月23日,监测对象是瓜子二手车、优信二手车以及人人车三个二手车电商平台。在分析报告中,企业头条对上述三个平台从品牌声量与微信指数多维度进行了对比分析,瓜子二手车品牌声量排名第一,微信指数继续领跑二手车电商行业,是优信二手车和人人车的两倍以上,持续拉大领先地位。

业内分析师认为,微信指数整合了微信上的搜索和浏览行为数据,可以看到某个品牌在一段时间内的热度趋势和最新指数动态。品牌声量是指在特定时间内品牌被提及数的总数,可以很好的衡量指标品牌在社会化媒体平台上的健康度。瓜子二手车在微信指数排名第一,品牌声量第一,说明了瓜子二手车在此类消费者中的普及率、用户的粘度和好感度进一步提升,品牌力表现出色。

据搜索微信显示,6-7月瓜子二手车相关新闻约505条搜索结果,截止至7月31日当日微信指数为193621,远远高于同业者优信二手车180387点,高于人人车177183点。其中,瓜子二手车正面新闻高达90%相比4-5月上升了五个点,这与瓜子二手车不断加强质量服务体系的建设密不可分,随着服务体验的不断提高,瓜子二手车的口碑也会越来越强,而正面新闻的比例也会持续上升。

据专业人士分析,瓜子二手车之所以能够在诸多行业重要传播指数上取得遥遥领先成绩,这与其创新的直卖模式,品牌投放势能的累积,高覆盖的城市规模,和线下万人铁军的联动的优质服务是分不开的。据悉,瓜子二手车直卖网万人线下团队,目前实现了全国30个省份、超200个城市的服务覆盖。这种可见即可用的O2O布局,让消费者对瓜子二手车的认知度不断提升,在高品牌转化率的推动下,以口碑转化忠诚度,增加品牌势能,让瓜子二手车稳坐行业第一宝座。

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