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招商证券保荐失败项目再填一例:世纪恒通首发上会未获通过

2017-09-14 11:21:24   中国经济网

中国网财经9月14日讯 证监会网站昨日晚间披露的《创业板发审委2017年第71次会议审核结果公告》 显示,世纪恒通科技股份有限公司(以下简称“世纪恒通”)IPO未通过,保荐机构为招商证券。

公开资料显示世纪恒通是移动信息服务提供商,从事移动增值业务。本次IPO计划募集资金2.02亿元,拟投资于车友助理建设、电子优惠券业务运营和研发中心建设。世纪恒通本次IPO计划募集资金2.02亿元,拟投资于车友助理建设、电子优惠券业务运营和研发中心建设。

发审委对世纪恒通上会提时提出了三大问题:

1、公司招股说明书披露2014年度、2015年度、2016年度及2017年1-6月,扣非后净利润为2196.22万元、1670.91万元、3416.02万元和2016.54万元。报告期各期末,公司在职员工数分别为2,753人、1,860人、1,553人与1,228人,人数逐年减少。发行人解释业务推广重心由自有呼叫逐步向外协外包方式转移。但从发行人提供的外呼公司的成本与发行人自行外呼成本的比较看,自行呼叫的单次成本明显低于外呼的成本。报告期,发行人流动到外包公司的员工总数为1,153人。世纪恒通需说明:(1)在营业收入大幅增长的情况下报告期员工人数大幅减少的原因;(2)在外包呼叫的单次推广成本较高的情况下,发行人选择大幅增加第三方推广的比例的原因及合理性;(3)主要外包公司的情况,外包公司是否具有相应资质;其推广业务是否符合《通信短信息服务管理规定》等相关法律法规;(4)发行人报告期需补缴的社会保险、住房公积金金额(测算值)占公司当期利润总额的比例为38.14%、33.01%、7.85%、2.27%,未交纳五险一金占比较高,是否符合相关法律法规的规定。

2、根据招股说明书披露,报告期内,世纪恒通主要产品中电子优惠券业务收入大幅下滑,车友助理产品收入大幅上升。报告期内,电子优惠券的测算均价为1.89元/户、1.82元/户、1.85元/户和1.78元/户,电子优惠券的推广成本分别为4.55元/户、4.84元/户、5.23元/户和6.22元/户,电子优惠券的月平均结算用户数呈下降趋势、单位推广成本呈上升趋势。报告期内,车友助理的结算均价为7.09元/户、5.10元/户、3.64元/户、3.58元/户,测算均价呈下跌趋势;单位推广成本为5.00元/户、4.98元/户、5.80元/户和5.57元/户,呈上升趋势。报告期上述两项业务的毛利贡献率分别为60.45%、60.98%、72.10%和66.16%,且为此次募集资金的主要投向。(1)请公司代表说明电子优惠券产品收入大幅下滑的情况下,毛利保持稳定的合理性。(2)报告期内车友助理产品毛利率大幅下滑,根据发行人说明,随着产品积累的用户数增加,该产品的毛利率会随之增长,然而其用户数在2016年度产生爆发式增长后并未出现毛利率的增长,并且全网的车友助理的分成比例下降,比例由40%下降至35%。请发行人代表说明,在其他合作条件未发生重大变化的情况下,全网的车友助理分成比例下降的原因,后续是否存在分成比例进一步下降的风险;车友助理产品的毛利率是否存在进一步下滑风险。(3)请发行人代表说明电子优惠券和车友助理业务未来的持续盈利能力。请保荐代表人发表核查意见。

3、积分兑换业务为公司2015年引入的新业务,该业务的毛利率较低。2015年、2016年及2017年1-6月,积分兑换业务的毛利率分别为7.79%、1.21%与1.04%,产生营业收入分别为2,215.79万元、18,289.43万元及9,824.18万元。请发行人说明:(1)积分兑换业务毛利率极低的情况下大力发展该业务的目的。(2)说明公司是否符合《创业板首发管理办法》中主要经营一种业务,以及最近两年内主营业务没有发生重大变化情形的相关规定。

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