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7月份券商APP活跃度两极分化

2017-09-13 07:31:27   中国经济网

■本报见习记者 周尚伃

《证券日报》记者据中登公司发布的7月份四周投资者情况统计发现(数据为7月份四周新增投资者数量之和,7月3日至7月28日),7月份新增投资者数112.62万,环比降低15.31%。同时,受7月份市场成交量的影响,证券类APP的活跃用户规模有所下降。

券商7月份APP活跃度情况来看,易观千帆数据显示,15家上榜券商APP中,仅有5家券商呈现增长趋势,其余10家券商全部下滑,两极分化趋势明显。

具体来看,易观千帆最新发布的《2017年最新金融APPTOP100》(统计数据均为月活跃人数)中显示,虽有15家证券类APP上榜,但表现两极分化较大。15家券商APP中,国泰君安APP君弘、广发证券APP易淘金、平安证券APP、方正证券APP小方、安信手机证券APP均表现不俗,7月份活跃用户规模分别为358.88万人、352.25万人、344.83万人、237.57万人、157.44万人,环比分别增长10.49%、6.09%、0.34%、4.1%、11.98%。

值得一提的是,第三方服务平台同花顺、东方财富、大智慧的7月份活跃人数也均有所下降。华泰证券APP涨乐财富通7月份表现也并不理想,环比下降7.08%。此外,国信证券APP金太阳、中信证券高端版APP环比下降均超过10%,券商APP7月份活跃人数均未能够超过600万人。

对于APP活跃度的两极分化,易观千帆表示,国泰君安、广发证券等券商自营APP因加大移动端投入,重视客户体验,7月份活跃用户规模有较大增长。并且对于券商APP未来的发展趋势,易观千帆还表示,重视自营APP是未来的趋势,7月份证券市场走势相对较好,自营APP的市场份额也有望进一步提升。

与此同时,券商们更乐于通过举办各种有乐趣的活动、比赛来吸引投资者。记者翻阅券商微信公众号时就发现,有多家券商均有比赛活动举办,全民参与。对此,某券商人士向记者表示,如今单一的发放红包、礼品对投资者的吸引力逐渐降低,而在线上举办一些与股市结合的趣味游戏,具有挑战性的同时带有奖励机制非常受宠,投资者的参与度也明显提升。此外,结合植入券商自营APP内参与活动的话,当然活跃度也会有提升。

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