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章泽天牵手Phillip Lim 京东时尚展现行业先驱力量

2017-09-12 17:01:17   中国经济网

中国经济网北京9月12日讯 美国纽约当地时间9月11日,国际知名设计师品牌3.1PhillipLim2018春夏时装发布秀完美落幕,京东作为品牌首席合作伙伴,与时装界著名华裔设计师林能平(PhillipLim)共同呈现了这场精彩纷呈的新品时装发布,同时双方还就未来展开深入合作达成意向。业界认为,此番合作不但充分展示了京东在国际时尚领域的影响力,更是京东以强大平台实力推动时尚产业升级的有力见证。

京东时尚品牌拓展顾问章泽天、京东商城时尚事业部总裁丁霞、3.1PhillipLim创意总监兼联合创始人林能平现场合影

在3.1PhillipLim2018春夏系列发布会现场,京东时尚品牌拓展顾问章泽天、京东商城时尚事业部总裁丁霞、3.1PhillipLim创意总监兼联合创始人林能平、3.1PhillipLim联合创始人周绚文(WenZhou)等悉数到场,共同欣赏3.1PillipLim发布的新一季时尚秀演,这是国际知名设计师品牌3.1PhillipLim首次与中国电商平台进行跨界联合,双方对于此次的合作都给予了相当高的评价。

京东时尚品牌拓展顾问章泽天现身3.1PhillipLim2018春夏新品发布秀

3.1PhillipLim创意总监兼联合创始人林能平先生是继周仰杰(JimmyChoo)、王薇薇(VeraWang)等之后又一位红遍欧美的华裔设计师,他于2005年与自己的搭档周绚文(WenZhou)合作成立了品牌3.1PhillipLim,之后的五年里,林能平带着自创品牌获得了有“时尚界奥斯卡”之称的CFDA基金会大奖,并得到了时尚圣经《vogue》主编的钦点。关于此次与京东的合作,林能平先生表示:“中国文化一直影响着我处理服装的方式,考虑到中国市场对于3.1PhillipLim未来的品牌扩张非常重要,品牌需要与更多的中国消费者直接对话。毫无疑问京东是一个非常强大的电商平台,因此我们非常高兴能够与京东达成合作并共同举办此次秀演,未来我们也期待将3.1PhillipLim新一季的服饰潮流通过京东呈现给更广大的中国用户。”

京东商城时尚事业部总裁丁霞女士表示:“中国消费者对于高端时尚品牌的需求不断提升,因此,京东时尚的首要任务就是为我们的用户引入更多全球最优秀的设计力量。林能平作为国际时装界著名华裔设计师,在美国本土已经拥有非常高的人气,现在也有越来越多的中国消费者认识并喜欢这个品牌。京东与3.1PhillipLim的合作来源于双方在坚持品质和创新上有着共同的理念。我们期待能够和这些优秀的时尚品牌一起合作,一方面帮助品牌被更多中国消费者所知晓,在亚洲市场迅速成长;另一方面也能为中国消费者带来更多样、更个性化的时尚选择,让国际时尚更加触手可及。”

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