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“一带一路”倡议与中国品牌走出去研讨会举行

2017-09-11 11:47:40   中国经济网

为了推动贯彻落实“一带一路”倡议,探讨中国品牌如何走出去,中国行业报协会主办的“一带一路”倡议与中国品牌走出去研讨会在江苏常熟隆力奇小镇举行。国务院国资委国有重点大型企业监事会原主席季晓南、国家发改委工会主席屈照林、中国行业报协会会长姚军等共同出席了本次研讨会。

中国行业报协会会长姚军致辞

中国行业报协会会长姚军在致辞中表示,“一带一路”沿线国家大多是新兴经济体和发展中国家,海量的潜在消费能力足以催生一批世界级的中国品牌,对于中国品牌而言,这是难得的发展机遇。要充分理解当地经济发展的趋势、政策和需求,精诚合作,共同经营,不断提升品牌的影响力,促进整个市场良性发展。中国品牌只有不断地从品质和服务保证、社会责任着眼,不断提升品牌形象,才能够赢得国际化的发展机遇,才能够真正在海外开花结果。

国务院国资委国有重点大型企业监事会原主席季晓南主旨演讲

国务院国资委国有重点大型企业监事会原主席季晓南在主旨演讲中表示,中国品牌走出去应借鉴国际品牌的成功经验,抓好品牌建设,实施走出去。同时,要注重品牌的推广,提升品牌文化内核建设,这将对中国品牌的发展有积极促进作用。要改变中国品牌大而不强的现象,首先就要坚持产品质量,以质量为生命,同时,培养品牌并非一朝一夕,需要做长期大量细致的工作。中国品牌的做大做强,创新科技要走在前列,坚持诚信,靠信誉立足。以市场为导向,让市场来真正检验好的产品。企业也需要专注品牌建设工作,不断创新研发,并进行有效的推广,多渠道提升品牌的世界知名度和美誉度,把品牌建设提高到应有的战略高度,培养一批技艺精湛的技能人才,培育工匠精神。

国家发改委工会主席屈照林主旨演讲

“一带一路”倡议对于中国品牌而言,这是难得的发展机遇,其建设过程不仅涉及众多国家和地区,还涉及众多产业和巨量的要素调动,其间产生的各种机遇也充满了挑战。发改委工会主席屈照林指出,通过全面深化改革,进入新常态的中国经济将蹄疾步稳,在保持中高速增长的同时,实现经济向中高端水平迈进。“一带一路”不仅为中国发展带来新机遇,也将为沿线各国分享中国发展红利创造条件,并最终为世界发展提供不竭动力。

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