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白酒巨头三国杀:茅台独大 五粮液遭遇前后夹击

2017-09-07 22:21:51   中国经济网

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白酒巨头“三国杀”

茅台独大五粮液遭遇前后夹击

编者按:自2016年开始,白酒行业开始出现复苏回暖,大部分白酒企业触底回升。伴随着2017年上半年业绩报告的发布,各上市白酒企业在市场中的表现又有了怎样的结果呢?据此,法治周末食品版对在A股上市的18家白酒企业业绩情况进行了梳理统计,且看各企业表现如何。

“从2017年上半年业绩来看,贵州茅台、五粮液、洋河股份呈现‘三国鼎立’格局:茅台一家坐大,恰似三国之魏;五粮液、洋河股份跟随其后,恰似三国之吴蜀”

总营收746.84亿元,总净利249.17亿元。这是怎样的一个概念?

如果以中国14亿人口计算,那么746.84亿元相当于每人消费了53元,从每个人身上净赚17.8元。

这就是2017年上半年18家在A股上市的白酒企业交出的业绩总答卷。

这18家上市白酒企业分别是茅台、五粮液、洋河股份、泸州老窖、古井贡酒、山西汾酒、迎驾贡酒、今世缘、口子窖、老白干酒、青青稞酒、金种子酒、伊力特、沱牌舍得、水井坊(33.880, 0.58, 1.74%)、酒鬼酒、皇台酒业、金徽酒。

法治周末记者梳理统计了上述18家上市酒企业绩后发现,在2017年上半场竞争中,茅台、五粮液、洋河股份3家已率先迈进百亿俱乐部。

3家的总营利可谓是占了18家上市酒企的半壁江山。梳理结果显示,3家企业的合计营收为513.4亿元,占18家酒企总营收的68.74%;3家酒企合计总净利为201.29亿元,占18家酒企总净利的80.78%。

“白酒市场呈现集中化竞争趋势。从2017年上半年业绩来看,贵州茅台、五粮液、洋河股份呈现‘三国鼎立’格局:茅台一家坐大,恰似三国之魏;五粮液、洋河股份跟随其后,恰似三国之蜀吴。”食品行业专家朱丹蓬对法治周末记者说。

白酒江湖里的“三国杀”已然开局,未来又会是怎样的结果?或许,我们可以从当下它们的表现中寻出端倪。

“五粮液+洋河股份”敌不过一个贵州茅台

在白酒的江湖里,贵州茅台一直被视为行业的翘楚,稳坐“一哥”之位。贵州茅台在2017年上半年的业绩依然维持了这样的传统。

“贵州茅台依靠高端豪华品牌形象优势,基本完全占据超高端白酒市场,甚至在高端白酒市场也是占据绝对优势,并辐射中高端市场,与五粮液、洋河股份等品牌分庭抗礼。”深圳中为智研咨询有限公司研究员李辉对法治周末记者说。

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