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央广《王冠红人馆》财经报告:二十年后戴妃人气依旧,超级IP为何风行全球?

2017-09-06 16:51:44   央广网

2017年8月31日是戴安娜王妃去世20周年纪念日。英国民间依然非常重视,不少电视台相继推出纪录片,威廉及哈里王子亦公开忆述丧母之痛。为何二十年过去后,戴安娜依然如此深受爱戴?面对戴妃之死,英国王室如何进行危机公关及自我修补矫正?戴妃对于时尚产业有哪些推动?央广《王冠红人馆》为您深度解析戴妃人气爆棚背后的那些事儿。

 一、聚焦--戴妃逝世二十周年,超高人气引关注

英国威尔士王妃戴安娜1997年8月31日在巴黎车祸丧生,今年正好是戴妃去世20周年。尽管20年过去了,但有关戴安娜的一切仍然备受关注。2017年夏季,戴安娜见诸报端的频率胜过任何一位在世的王室成员:她罕见的少女照曝光,白金汉宫举办以戴妃为主题的特展,等等。进入7月后,对她的追忆和纪念达到高潮,英国独立电视台ITV推出以威廉王子和哈里王子的讲述为主线的纪录片《我们的母亲--戴安娜》,英国广播公司第四频道也预告会播放戴妃生前谈及自己婚姻失败的录像剪辑。

此外,威廉及哈里两位王子近日还出席多个纪念母亲的活动。他们到戴安娜生前常造访的肯辛顿宫"沉落花园"(Sunken Park),上址改种了白玫瑰及毋忘我,并将其更名为"白色花园"以表达思念之情。与戴安娜相识的园丁带他们进行参观,并指出她喜欢的花朵。戴安娜生前曾为不少慈善机构提供支持,威廉及哈里还在肯辛顿宫会见了慈善组织的代表。不少人也在肯辛顿宫外放置鲜花,大门挂满了照片及祝福的字句。

肯辛顿宫门前摆满民众送来的鲜花和照片

值得一提的是,调查机构YouGov发现,年过50岁的英国人对"人民王妃"事迹认识最深,对大部分18岁至24岁青年来说,他们最记得的只是戴安娜在车祸中丧生。作家赛义德认为,对年轻人来说戴安娜只是"摩纳哥王妃的较近代版"。

二、解析--戏剧与悲剧色彩并存,令人缅怀

  二十年前令人惋惜,二十年后依旧缅怀

回溯到1997年初秋,戴安娜王妃的突然去世令当时很多人大为吃惊。全世界数亿人通过电视观看了她的葬礼,英国百万群众沿街向其告别。一部分人为其如此年轻、美貌,却香消玉殒而感到惋惜;另一部分人则是为公主与王子的美好童话建构被现实重锤打破而失落不已。

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