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聚美优品CEO遭炮轰,莫非这将是沈南鹏的第一个投资败笔?

2017-09-05 18:01:44   中国经济网

“你只闻到我的香水,却没看的我的汗水;你有你的规则,我有我的选择;你否定我的现在,我决定我的未来;你嘲笑我一无所有,不配去爱,我可怜你总是等待;你可以轻视我们的年轻,我们会证明这是谁的时代。梦想是注定孤独的旅行,路上少不了质疑和嘲笑,但那又怎样,哪怕遍体鳞伤也要活的漂亮。我是陈欧,我为自己代言。”

相信大多数人都成听过或看到过这则广告,这是陈欧在2012年的时候为其公司拍摄的“我为自己代言”系列广告片。在当时引起了80后、90后的强烈共鸣,而且新浪微博还掀起了一股“陈欧体”的模仿热潮。

那啥,小财女在这可不是给聚美优美打广告,客观的说,这则广告不仅深谙80、90后的心理(谁还不是个有故事的人咋滴),而且又开创了自己给自己代言的先河,不夸张的说,应该列入广告界的典型案例。

好了,铺垫到此为止,咱们还是说说正事。最近,陈欧摊上事了……

在试图低价私有化之后,聚美的一系列行为再度惹恼了投资机构。8月29日,股东Heng Ren Partners发表公开信指责陈欧没有兑现诺言并实施了错误投资行为。

Heng Ren Partners主管合伙人PeterHalesworth认为,陈欧提出的每股7.00美元的“私有化”交易提议大大低估了公司的价值,一系列错误致使聚美优品在线上购物蓬勃发展的情况下股票还下跌了45.2%,市值损失了3.97亿美元。

这封信可能有点长,来来来,小财女给大家简单概括一点,这个投资方之所以这次发文声讨陈欧,大概有这么几点:

其一,当初22美元IPO,现在7美元私有化实在太坑爹,公司市值一度损失3.97亿美元;

其二,不务正业,不仅不履行承诺(2014年在美国IPO筹集的2.8亿美元中的资金投资于一个每年以两位数速率增长、并且自称是领导者的行业,将资金用于市场营销、品牌推广与产品开发)而且还乱搞投资,用1430万美元投资电视剧制作还拿4480万美元投资深圳街电科技;

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