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财经观察:中企在柏林国际消费电子展备受关注

2017-09-05 15:16:48   新华网

新华社柏林9月4日电 财经观察:中企在柏林国际消费电子展备受关注

新华社记者朱晟

走进2017年柏林国际消费电子展展厅南大门,迎面高挂的几张巨幅海报十分抢眼,华为、海尔、长虹等中国大公司的海报占据了正中央位置。

今年的柏林国际消费电子展从1日持续至6日,共吸引了1805家参展商。进入展馆,多家中国企业展台比往年更大,展台位置更佳,前来参观的德国观众络绎不绝。

柏林国际消费电子展全球品牌总监高诺斯表示,中国参展企业正利用这一平台向全世界消费者展示其实力和技术,这些参展商的一举一动备受关注。

 发展势头迅猛

中国机电产品进出口商会数据显示,全球每年50%的电冰箱产品、70%的彩电产品、超过80%的空调产品、超过80%的手机产品和超过90%的计算机产品都产自中国。

该商会副会长王贵清接受新华社记者采访时表示,经过不懈努力和发展,中国已连续10余年成为全球最大的电子及家电制造国。中国电子家电产业拥有雄厚的制造能力、完整的产业链及较高的标准化水平,背后还有一批产业非常集中的城市和地区。

中国近年涌现了一批机电产品行业的龙头企业。在这些企业带领下,整个行业采用国际标准,一些企业先在国内崛起,然后在国内外市场均衡发展。这些企业投入巨额资金进行研发,注重知识产权保护,有力地提升了中国企业的国际影响力。

实力与潜力兼备

中国企业过去数年间厚积薄发,制造水平高,产品质量过硬。高诺斯接受新华社记者采访时说,中国已成为消费电子和家电制造业的全球引领者之一。

今年中国参展商超过700家,占比超过总数的三分之一。无论是在智能家庭还是自动化等方面,中国公司都生产了一大批高质量产品。

高诺斯说,中国企业非常有水平,中国市场潜力也很大。他认为,伴随着中国中等收入人群的崛起,今后几年中国消费者将拥有全球范围内最强的消费能力。

高诺斯还特意向记者描述了华为首款人工智能移动计算平台——麒麟970芯片产品的发布会。“一场发布会吸引了全球800多名记者争相报道。显而易见,华为等中国品牌的举动备受关注。”高诺斯说。

注重创新和未来

“创新”和“未来”是今年柏林国际消费电子展的两大关键词。为此,主办方首次专门开辟出一个展馆,打造成全球前沿科技与创新发明集中展示的阵地,把研究人员、行业专家、创新企业和零售商聚集起来,让信息知识和商业见解无缝衔接。

在这个展馆,除了亚马逊、谷歌等西方科技企业,也有中国企业的身影,比如在教育机器人领域处于全球领先地位的上海未来伙伴机器人公司。

这家公司首席品牌官盛森告诉记者,教育机器人作为人工智能在教育领域开创性的应用,代表了未来教育的一种发展方向。盛森说:“我们要让全世界看到中国的教育机器人和中国人工智能品牌的实力。”

窥一斑而知全豹。纵观此次展会,中国企业普遍注重创新。总体来看,华为等中企研发实力已经可以与知名国际公司一争高下,但多数中企在技术储备等方面仍有较大提升空间。中国品牌拓展海外市场不可能一蹴而就,“走出去”的中企未来仍需进一步练好内功,提高核心竞争力。

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