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《中国好蟹标准》白皮书发布

2017-08-31 15:06:29   光明网

光明网北京8月31日电(记者李慧)中国水产科学研究院淡水渔业研究中心和中国渔业协会30日在京联合发布《中国好蟹标准》白皮书。中国水产科学研究院淡水渔业中心主任徐跑做开幕致辞。江苏省淡水水产研究所河蟹研究中心主任兼国家虾蟹产业技术体系岗位科学家周刚,中国渔业协会常务副会长兼秘书长林毅,中国渔业协会副会长兼专家委员会主任委员王德芬等行业领导专家以及星农联合董事长周启坤、星农联合COO曾龙以及天猫生鲜资深总监无龄,天猫生鲜运营专家伟祎等嘉宾出席大会。发布会上,星农联合农业发展有限公司与天猫进行了战略签约。

周刚介绍,近年来,随着人们的生活品质越来越高,大闸蟹作为一种营养价值极高的美味进入千家万户,水产品市场对大闸蟹的需求量直线上涨,一条完善的产、供、销大闸蟹产业链迅速形成,但由于缺乏规范管理,大闸蟹销售市场存在着赝品过多、商家胡乱抬价的现象。

数据显示,2016年全国大闸蟹产业规模648亿,相较15年同比上涨20%,预计2017年大闸蟹产业总规模将达778亿。因此近年来国内大闸蟹市场蓬勃发展,其中最具代表的大闸蟹地域品牌——阳澄湖大闸蟹的上市则宣告着国内大闸蟹产业的正式形成。不过,由于该市场缺乏规范有序的管理,暴露出了不少的问题。

民以食为天,餐桌上饮食健康一直以来都是大家关注的焦点,尤其以近些年食品安全问题频发。同时随着河蟹产业竞争的加剧,以次充好、缺斤少两等行业乱象丛生,消费者根本无法从乱象中快速识别挑选好蟹,这就亟需一份权威、公正且具有公信力的行业标准来规范大闸蟹市场的相关行为。此时,中国水产科学研究院淡水渔业中心和中国渔业协会两大渔业权威行业机构联合权发布的《中国好蟹标准》白皮书,不仅可以重塑大闸蟹行业环境,为消费者挑选好蟹提供参考和依据,乃至可以推进健康可持续性现代中国渔业的发展。

星农联合董事长周启坤介绍,星农联合成立于2010年,在他眼里“星农”是一个志向千里、正在逆袭的少年;他将互联网思维根植于现代水产产业链,在产业链上游:通过输出养殖技术来提高养殖户单位品质产能、帮助水产加工制造业盘活存量加工和提升产业加工效率为价值己任;在产业链下游:通过产品标准化、科学规范化来降低损耗成本、提升终端效率为价值己任。

“目前,绿色发展是农业的供给侧结构性改革的一个重要方向。只有坚持标准化、规模化发展,才能实现农业转型升级,满足消费者对于高端优质农产品的市场需求。”周启坤说,在河蟹产业中,星农努力打造“放心好蟹”品牌,产品主要来自江苏阳澄湖、太湖、高邮湖,固城湖,洪泽湖等五大优质水域。与此对应的则高标准水源及养殖方法,红印蟹在养殖上坚守最严苛的水质检测标准,养殖过程有专业技术指导,不用药物、健康天然,产品可溯源,从而实现红印蟹养殖上的标准化。

目前,星农联合已经成为集国际贸易、生态养殖、生产加工、销售与服务为一体的现代化水产产业集团,累计服务全国近100万终端客户。连续3年成为天猫、京东、中粮我买网、苏宁易购等渠道的KA重点合作伙伴。2015年陆续成为永辉、盒马生鲜、麦德龙、沃尔玛山姆会员店等知名连锁零售渠道重要合作伙伴。

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