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上线不到6个月日单量突破100万 滴滴优享拿下网约车中端市场
2017-08-29 17:35:29 中国经济网
近日,滴滴出行通过其官方微信号公布了滴滴优享日单量突破100万的成绩单,拿下网约车中端市场。2月末上线至今,优享已在北、上、广、深、杭、南京等13个城市提供服务。其中,在北京95%以上的优享行程获乘客好评,在郑州80%的乘客愿意向亲友推荐优享服务。
(滴滴优享百万成绩单)
用户在滴滴出行App内快车入口下,选择“优享型”可体验优享出行。优享定位于专车和快车之间,是滴滴快车旗下一种全新出行方式,旨在打造一款快、好、高性价比兼具的乘车产品。为此,优享以“精选好司机,用心每一程”为宗旨,根据城市情况,优选车型、车况优秀的车,并只选用平均星级超过4.8的司机。同时,优享还基于乘客调研,日常运营数据推出了“司机100%主动联系乘客”“车内杜绝异味、异物”“行程中不打扰”等“六大服务标准”,提升乘客出行舒适度。
优享十分重视建立良好司乘平等生态,并专注为司机提供优良成长空间。优享通过滴滴车主端内的优享车主圈定期向司机分享接单技巧、提升服务分经验。同城优享司机可在车主圈内自由组队,相互竞技、交流,获得团队归属感。此外,优享曾在部分城市试点“司机关怀”、“申述沟通”专项。专项小组人员会根据行程评价、乘客投诉、司机流水波动数据,每天与部分司机电话一对一交流,为司机排忧解惑,帮助司机提升好评与收入,获司机广泛认可。
基于服务、产品打磨成熟,优享将登陆更多城市,预计在9月底推广至20城以上。上线不到6个月,日单量突破100万。优享的快速发展再度证明,网约车市场层次丰富。高端专车与普惠网约车中存在中端网约车市场,且发展潜力巨大。而优享凭借滴滴平台优良的司乘生态,成功率先切入中端市场,并迅速获得市场青睐,拨得头筹。
业内人士分析评价,优享专注提供高性价比的良好服务,与滴滴年初五大战略之一的“修炼内功”相契合。2017年已将迈入9月,除推出优享这一中端市场服务外,滴滴还推出了服务高端人群的豪华车服务,滴滴专车尝试了“宝贝专车”、“残障专车”细分服务,均获得不错的市场反响。国内网约车市场的发展已步入服务为王,精准细分的阶段,行业门槛逐步拔高。虽各地偶有零星进入网约车市场的新玩家,但想要真正迈过行业门槛难度较大。
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