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综艺节目拉低华录百纳净利

2017-08-29 09:41:35   中国经济网

8月28日,华录百纳发布的2017年半年报显示,公司2017年1-6月实现营业收入8.75亿元,较上年同期减少20.19%;归属于上市公司股东的净利润为6451.27万元,较上年同期减少29.43%。

华录百纳表示,公司影视业务板块收入来源于电视剧《深夜食堂》、《秦时丽人明月心》(原名《丽姬传》)的首轮发行以及过往剧目的二轮发行;综艺业务板块收入主要来自《跨界歌王》(第二季),但7月登陆江苏卫视暑期综艺档的《来吧,兄弟》,因预计招商收入不达预期,本报告期计提存货跌价准备,对综艺板块利润有负面影响;体育业务板块收入则主要来自中国之队、足协杯及中超联赛、欧洲篮球冠军联赛的赛事营销业务。其中,公司主营业务收入前五名的影视作品有综艺栏目《跨界歌王》第二季、电视剧《秦时丽人明月心》、《深夜食堂》、电影《绑架者》、电视剧《猎人》,合计收入金额3.14亿元,占主营业务收入的比例为35.89%。

在行业分析人士看来,华录百纳主营的影视、综艺、体育等业务,均属于推陈出新速度较快的细分行业,随着互联网巨头携资本优势、平台优势、流量优势相继介入,在一定程度上加剧了行业竞争,并导致部分栏目出现数量众多、内容同质化、制作成本高等问题。在此情形下,华录百纳应以出产精品为市场定位,并与优质平台方及商业客户合作,降低经营风险。

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