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据央视报道,在第十三届全国运动会即将开幕之际,中共中央总书记、国家主席、中央军委主席习近平27日上午在天津会见了全国群众体育先进单位、先进个人代表和全国体育系统先进集体、先进工作者代表以及在本届全运会群众比赛项目中获奖的运动员代表,并发表重要讲话。习近平强调,体育承载着国家强盛、民族振兴的梦想。体育强则中国强,国运兴则体育兴。加快建设体育强国,就要高质量筹办2022年北京冬奥会,全力做好各项筹办工作,特别是要做好备战工作,加快冰雪运动普及和提高,努力举办一届精彩、非凡、卓越的奥运盛会。
今年以来,国家对于体育产业的重视程度提到了一个新的高度。6月14日,国家主席习近平在人民大会堂会见国际足联主席因凡蒂诺时指出,建设体育大国和体育强国,是中国人民实现“两个一百年”奋斗目标的重要组成部分。中国现代足球普及程度和竞技水平与足球强国相比差距还很大。近年来,我们集中力量制定足球改革和发展总体方案,坚定推进改革。7月13日,国家发改委等9部委印发的《支持社会力量举办马拉松、自行车等大型群众性体育赛事行动方案(2017年)》提出,到2017年底,马拉松赛事参赛人数超过500万人次,带动各类消费超过200亿元。自行车赛事带动各类消费超过200亿元。
体育产业涉及多个行业,其中赛事承办能力的增强是推动产业发展的一个重要动力。长期的垄断局面使得国内体育赛事版权价值以行政定价为主,处于严重低估状态。随着“46号文”、“体育产业十三五规划”等一系列政策出台,体育产业作为国民经济和社会发展中不可或缺的有机组成,已进入快速成长阶段,将迎来前所未有的黄金发展机遇。体育产业近年来出台了一系列重要政策,引导行业调整产业结构;人均可支配收入提升、中产阶级更加注重健康的生活方式,以及社会资本活力将成为带动体育产业爆发的几个主要驱动因素。
上海证券认为体育产业未来在两个方面具有较强的投资吸引力:围绕改革带来的体育产业链投资机会;具备资源整合能力及赛事IP运营能力的公司有望成为细分体育项目的龙头。随着国家支持政策的不断出台,未来体育赛事产业链上的企业将长期受益。A股市场相关上市公司中雷曼股份(300162.SZ)、莱茵体育(000558.SZ)、贵人鸟(603555.SH)以及探路者(300005.SZ)等值得长期关注。
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