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共享单车结束上半场“群战” 二三梯队逃离一二线城市

2017-08-23 10:47:28   中国经济网

每经记者 陈鹏丽 每经编辑 陈俊杰

经过上半年的“厮杀”,共享单车的竞争形态有了新变化。

稍早之前,小鸣单车宣布了在经营战略上的重大调整。小鸣单车CEO陈宇莹表示,公司已经从一二线城市转移到三四五线城市寻找空间。实际上,小鸣单车下沉市场并非个例。《每日经济新闻》记者了解到,在摩拜、ofo两大巨头的“狙击”下,不少处于二三梯队的共享单车品牌也正在主动放弃北上广深市场。

3vbike创始人巫盛华甚至向记者坦言,“凡是有巨头进入的地方,我们都不进入。”

部分品牌主动转移战场

“野蛮”扩张一年有余的共享单车走到了十字路口。

今年6月份,重庆本土共享单车“悟空单车”运营方重庆战国科技有限公司在其官方微博上宣布,从2017年6月起正式终止对“悟空单车”提供支持服务;南京本土共享单车企业町町单车近日被爆出负责人已失联;北京共享单车企业3Vbike也一度在今年6月份宣布停止运营。

除了少数品牌的退出,一些处于二三梯队的共享单车品牌也悄悄转移了战场。

据了解,小鸣单车今年5月份就已经停止在北上广等一二线城市的投放,下沉到三四线城市寻找生存空间。除了小鸣外,骑呗、优拜等品牌也在转移战场。

根据浙江在线报道,骑呗正在回收投放在杭州的10万辆“小绿车”,撤出杭州市场,谋求转型。骑呗是首个进入杭州的共享单车品牌,杭州一直是共享单车激战的主战场之一,国内9个共享单车品牌累计在杭州投放了将近40万辆单车。

优拜单车CEO余熠此前接受采访时公开表示,虽然优拜并未放弃对一二线城市的布局,但当下在竞争激烈的一线城市火拼,并不是百分之百的有意义,而且部分一线城市的单车容量已经出现了饱和。优拜准备拓展三线城市及海外市场。

记者还注意到,共享单车品牌Hellobike近期也宣布了加码景区共享单车细分市场,希望通过差异化站稳市场。

此前专注三线城市的3vbike今年6月份由于单车大量被盗宣布停运,2个月后,3Vbike宣布“复活”,公司已经拿到1000万元融资。“复活”之后的3vbike进一步退到五六线城市,声称未来打算以加盟制模式运作。

“我们避开竞争,不跟他们竞争。凡是有巨头进入的地方,我们都不进入。”3vbike创始人巫盛华告诉《每日经济新闻》记者。

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