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拼命买理财产品 迎驾贡酒自曝黑天鹅玩惨股价

2017-08-23 10:44:25   中国经济网

短短一年间,现金流从8000多万,到-8000多万,8亿理财亏损300万,迎驾贡酒的解决之道竟然是再买4亿理财。

一众大小韭菜正为自己要么跟上联通混改慢车,要么抢上联通混改快车,一片欣欣向荣憧憬未来的时候,一个很不和谐的嗓门嚎了出来。

“我的迎驾贡酒黑天鹅了,我OOXX的,我XXOO的。”

虽然这声嘶力竭的干嚎迅速淹没在炒混改的讨论中,但却引起了富凯君的好奇,按理说白酒股今年涨的不错,老大茅台都已经快到了酒跟股都买不起的地步,就算是迎驾贡酒这样的二线酒企,也完全能跟着自己的龙头老大喝点汤。至于黑天鹅,川扇假手里可还有不少白酒股呢,真要是行业黑天鹅,那可就惨了。

匆匆看完迎驾贡酒的2017年半年报,富凯君不得不为群里买了迎驾贡酒的这个兄弟默哀,这还真是企业自己的黑天鹅,而且是自己玩死自己的节奏,上半年经营活动产生的现金流量净额-8158万元,去年同期还有8420万元呢! 

经营活动产生的现金流量相当于企业的“造血功能”,如果企业入不敷出,那么经营活动产生的现金流量净额就显示为负数,也就是说企业没钱了,机器开不动了,员工发不出工资了,omygod!

一年多的时间,1.6亿就这么灰飞烟灭了,迎驾贡酒到底是怎么造的?作为一家传统白酒企业,到底是怎么把钱败光的?从半年报看,营业成本6.1亿元,去年同期5.7亿元,同比增加6.99%,公司解释是材料成本增长所致,忍了;销售费用1.91亿元,去年同期为1.87亿元,同比增加2.09%,公司解释是广告宣传费、折旧费增长,也忍了;管理费用0.78亿元,去年同期0.82亿元,同比减少4.81%,这就奇怪了,最爱乱花钱的几项都没有多大变化,那钱去哪里了?

  从财务数据看迎驾贡酒没毛病 

再看负债情况,流动负债减少了6.59亿,非流动负债减少了6.62亿,再加上2016年现金分红发了4.8亿,这钱花的跟流水一样,把经营活动产生的现金流就这样用光了。这样看来也算不上什么大事,人家负债减少了,分红也十分慷慨,企业账上没钱了还能赚嘛,再加上迎驾贡酒上半年营业收入15.64亿元,同比增长3.40%,净利润为3.29亿元,同比下降0.32%,数据看上去不算难看,但是怎么就整了一出半年报黑天鹅,股价duangduang往下掉。

这就不得不提迎驾贡酒的馊主意——买理财。

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