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携程美食林试水海外餐厅即时预订功能

2017-08-22 17:21:32   中国经济网

近日,携程旗下的美食品牌“携程美食林”推出新版本。根据用户使用场景的差异,携程美食林推出了旅游和当地两个不同的页面版本。此外,在这次的改版后,数百家海外美食林上榜餐厅新增了订座和套餐预订功能,满足用户在热门海外目的地的用餐需求。

 场景差异带来餐饮市场发展新方向

这几年,餐饮市场热度上升,逐渐成为各领域服务商争相抢占的一块蛋糕。各个公司都在自身业务优势的基础上,寻找与餐饮的最佳结合点。然而,在美团点评占据主流的市场态势下,各家公司对餐饮业的探索并没有跳出传统餐厅信息服务和餐饮外卖服务的模式。

基于携程旅行网大数据,携程美食林发现用户在不同的场景,对餐饮的需求不尽相同,很多场景下的餐饮需求并未被满足。在旅行场景下,用户更倾向于选择最能体现当地餐饮特色的、人气最高的餐厅,相比在生活场景下,用户更愿意去自己常去的商圈周围或更适合亲友聚会的餐厅用餐。

此次携程美食林改版正是为了旅行场景的基础上,满足用户在日常生活场景下的餐饮需求,在两个不同场景下,为用户推送不同类型的餐厅。携程美食林CEO刘骁舟表示,这次改版是根据携程大数据统计,以及多次用户使用习惯调查进行的,更加精准地满足了用户在餐厅选择上的需求,节约了用户的决策时间成本。改版后,携程美食林的访客峰值环比增长达到28.7% 。今后,携程美食林还将根据用户的真实需求,推出更多的解决方案。

 海外率先试水订座功能

为了让用户在携程美食林平台实现闭环,餐厅预订功能一直是携程美食林努力的方向之一。

根据携程美食林的多次用户调查发现,随着出境游的人数迅速增加,大量游客在国外存在语言不通和文化差异的问题,海外餐饮预订和消费是用户目前最急需解决的关键痛点。

此次改版,携程美食林在多个热门海外目的地美食林餐厅开通了线上订座和套餐售卖功能。

目前,国内餐饮供应商仅会海外餐厅的联系方式,用户仍需使用英语完成预订,对于普通用户而言,难度较大。

美食林上线的预订功能将为用户提供中文服务,用户仅需提供中文预订信息,美食林将为用户完成海外餐厅订座,这极大提高了国内用户在海外的餐厅预订成功率,为用户的海外餐饮消费提供了非常大的便利。

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