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腾讯QQ联手周生生推出QQfamily系列饰品 迎接珠宝消费年轻化
8月21日,腾讯QQ携手周生生在北京京东总部共同举办了QQfamily X 周生生联合新品发布会,宣布达成正式合作,双方共同推出了基于QQfamily IP形象元素的“QQfamily系列“饰品。此次合作是QQfamily形象与珠宝品牌的首度跨界,该系列产品专为年轻消费者打造,将涵盖串珠、耳钉等在内的多种首饰类型,此次QQfamily系列首批推出的饰品,将率先在京东商城独家首发销售。
QQfamily跨界周生生,一次1+1>2的跨界合作
腾讯社交网络事业群市场部总经理李丹表示,QQ与周生生的携手合作,能够有效的进行优势互补,增强双方品牌影响力,是一次1+1>2的跨界合作。QQ作为国内最大的年轻人社交平台,能够为合作品牌提供大规模的年轻用户流量支持,助力合作品牌周生生精准触达年轻用户,加速双方的品牌年轻化战略升级。
腾讯公司社交网络事业群市场部总经理 李丹
对于这次合作,周生生电子商务部总经理何勇先生表示,品牌的未来在于“和年轻人在一起”,珠宝饰品的未来在于如何抓住年轻消费者的喜好。周生生八十多年的发展历史,一直秉持“周而复始 生生不息”的品牌理念,每一件周生生饰品,都糅合着经典、时尚及创新的元素。此次与年轻用户占绝大多数的QQ达成合作,让未来拥有了更多想象空间。
周生生电子商务部总经理 何勇
除了IP形象授权产品联合,此次合作定制的新品将在京东平台独家首发,京东集团时尚事业部奢侈品配饰部总经理刘宏女士表示,在今年的618年中购物节中,京东珠宝黄金品类的销售同比增长达到6倍,周生生更是位居品牌销售榜首位。随着年轻用户的不断崛起和消费水平的提升,珠宝首饰销售也更加明显地呈现出时尚化和个性化的趋势。京东拥有对消费者购买行为的准确把握,同时可以为品牌提供强大的营销和服务能力,可以帮助其实现持续增长,在珠宝电商领域不断扩大领先身位。
京东集团时尚事业部珠宝奢侈品配饰部总经理 刘宏
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