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央广《王冠红人馆》财经报告:新款特斯拉强势来袭,传统汽车还有立锥之地?

2017-08-17 17:29:38   央广网

7月28日,美国电动车著名品牌特斯拉的创始人埃隆·马斯克主持了Model 3首批交货仪式并向全球直播。这是他旗下的特斯拉公司针对大众市场推出的最新款电动汽车。与此同时,受特斯拉影响,德国汽车制造商正面临它们的"iPhone时刻",即行业标准面临重塑。特斯拉真的有那么大的竞争力吗?而以特斯拉为代表的新能源车会成为传统车企的掘墓人吗?未来行业趋势究竟如何?央广《王冠红人馆》为您深度解析特斯拉强势来袭背后的那些事儿。

  一、聚焦--特斯拉引领汽车新时代,德国车企受冲击

美国电动车著名品牌特斯拉的创始人埃隆·马斯克于7月28日主持了Model 3的首批交货仪式并向全球高调直播。这是他旗下的特斯拉公司针对大众市场推出的最新一款电动汽车。同样是在7月,沃尔沃表示,从2019年开始,该公司所有的新车型都将采用电动机。

与此同时,售价3.5万美元的特斯拉Model 3也抢走了德国标志性行业的光环。在此此前,美国汽车业在豪车领域从未构成真正的竞争。但马斯克渴望接受底特律长期逃避的挑战:已经有超过40万人预订了他的发明。而德国汽车制造商正面临它们的"iPhone时刻"。

特斯拉在德国第18个销售中心开张

去年,在全球道路上行驶的电动汽车只有200万辆,远远不到全球汽车总量的1%。但随着年度销量的飙升,以及多数一线汽车制造商计划生产新的电动汽车车型,没人认为电动汽车数量会保持不变。国际能源署(IEA)认为,到2020年,全球电动汽车数量可能最高达到2000万辆,到2025年可能会达到7000万辆。

  二、解析--汽车被重新定义,新能源车成为车业发展趋势

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