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安利联手三大物流巨头 升级自有电商平台物流体验

2017-08-09 11:15:14   中国经济网

中国经济网北京8月9日讯 近日,安利(中国)与京东物流、苏宁物流、顺丰速运签署战略合作协议,宣布自今年9月1日起,三大物流巨头将为安利自有移动社交电商平台“安利云购”提供面向终端消费者的物流配送服务,并提供安利店铺补货等全案智慧仓储物流服务。

自2014年推出体验战略以来,安利通过布局线下体验馆/店,升级安利移动社交电商平台,支持营销人员开展社群经济,以及不断优化电商物流快递,为消费者提供安利式O2O卓越体验。伴随安利自有电商平台的快速发展,物流快递在安利体验战略中的价值贡献越发重要,此次安利联手三大物流巨头,将有助于安利进一步提升消费者快递体验,优化整体库存水平,降低物流成本。

安利大中华区储运总经理黄桂琴与京东副总裁唐伟签署战略合作协议

安利已是颇具规模的社交电商公司

近年来,安利全面实施“互联网+”战略,积极发展基于安利直销业务模式的线上移动社交电商平台。今年6月,“安利云购”全新上线,整合了包括安利易联网、安利数码港APP、安利云服务微信号、营销人员线上工作室等多个电商渠道,涵盖PC端、移动端、社交端和营销人员个人端,大大提升了线上购物体验。目前,安利自有电商平台上产生的销售额已超过安利年销售额的50%,成为中国颇具规模的O2O电商平台。

线上数字化平台的全面布局,帮助安利有效地将销售自线下引流至线上。此前遍布全国的近300家安利店铺,核心功能是营销人员打货,现已基本改造升级为线下体验馆/店,营销人员在线下则更专注于开展美妈会、魅力私享荟等社群活动,为客户提供定制化的优质服务,而把此前的面对面销售导流至线上,把送货交给专业物流机构,从而实现安利O2O体验生态闭环。

联手智慧物流 优化配送体验

此次与三大物流巨头合作,正是安利整合外部资源优势,在其体验生态系统中优化物流环节的关键举措。合作不仅帮助“安利云购”大大提升了送货速度,更引进了先进的数字化物流管理,提供了仓配一体化供应链解决方案和覆盖全国的高效物流配送网络。预计2017年底,“安利云购”在中国一、二线城市的送达速度将提升至24小时内,偏远地区的送货时长也将大大缩短。

根据协议,京东物流将提供覆盖华中、华北、东北、西北四大区域的智能仓配一体化供应链解决方案,苏宁物流将负责为华东区和西南区提供仓储、运输、末端配送以及逆向物流等全链路的物流服务,而招商局物流+ 顺丰速运则负责华南区的物流供应链,合力优化安利云购用户的购物体验。

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