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阿里巴巴联手万豪国际 入住万豪酒店可使用支付宝

2017-08-08 16:44:19   中国经济网

中国经济网北京8月8日讯(苗苏)中国电商巨头阿里巴巴(Alibaba Group Holding Ltd.)周一发布消息称,将联合全球酒店连锁集团万豪国际(Marriott International Inc.)扩大在线旅游业务,中国消费者将能够通过其旅游服务网站和应用预定万豪国际在全球运营的逾6200家酒店的客房。这些酒店包括万豪(Marriott)、万怡(Courtyard)、丽思卡尔顿(Ritz-Carlton)和喜来登(Sheraton)等品牌。中国消费者在国外入住万豪国际旗下的酒店时还可使用国内所用的支付宝智能手机支付平台。

两家公司合作的背景是出境游在中国目前正日益升温。欧睿国际(Euromonitor International)的数据显示,中国大陆的出境游人数在过去四年增长了71%,预计到2020年还将增长超过30%,达到1.09亿人次以上。

万豪国际全球首席商务长Stephanie Linnartz在接受道琼斯采访时透露,两家公司将成立合资公司(投资额未予披露),旨在让更多中国消费者加入万豪国际的忠诚度计划,入住全球各地的万豪国际旗下酒店。她表示,阿里巴巴对中国消费者品味的了解有助于万豪国际在中国出境游市场获得占有率方面的优势。Linnartz称,阿里巴巴拥有大量的消费者数据以及对中国消费者的深入了解,通过此次合作,万豪国际将能够对中国消费者心理有更深和更充分的了解。

Stephanie Linnartz表示,与阿里巴巴的合作将有助于推动旗下酒店的直接预订上升。她说,万豪国际希望借助其品牌在中国的知名度,这项新合作能推动更多中国游客在出境游时选择万豪国际的酒店。此外,阿里巴巴和万豪国际还打算把阿里巴巴的忠诚度计划与万豪的奖励计划挂钩。

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