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央广《王冠红人馆》财经报告:简·奥斯汀荣登“英镑女郎”,文学IP如何带动旅游引擎?

2017-07-28 13:58:00   央广网

7月18日是英国著名小说家简·奥斯汀逝世200周年纪念日,当天英国央行在温彻斯特大教堂公布了印有简·奥斯汀头像新版10英镑钞票,将从9月14日起开始流通。简·奥斯汀对于英国乃至整个世界有何文学意义?英伦旅游如何用文学IP来撬动经济杠杆?我国旅游产业如何借鉴?央广《王冠红人馆》为您深度解析简·奥斯汀成为英镑最新封面女郎背后的那些事儿。

 一、聚焦——艳压群芳,简·奥斯汀成为英镑最新封面女郎

7月18日是英国著名小说家简·奥斯汀逝世200周年纪念日,当天英国央行在温彻斯特大教堂公布了印有简·奥斯汀头像新版10英镑钞票。该版钞票和印有温斯顿·丘吉尔肖像的新版5英镑钞票一样采用塑料材质,将从9月14日起开始正式流通。

现行10英镑钞票上印的人物肖像为生物学家查尔斯·达尔文。如今,简·奥斯汀取代查尔斯·达尔文,成为英镑最新封面女郎。这也是在英国央行决定把5英镑钞票上的监狱改革活动家伊丽莎白·弗莱换成丘吉尔之后,女权活动家卡罗琳·克里亚多-佩雷斯发起的一场运动的结果。英国目前流通的钞票所采用的人物肖像,除英国女王之外,只有弗莱是女性。英国央行行长马克·卡尼表示:“新版10英镑钞票是对简·奥斯汀著作的纪念。奥斯汀的小说具有广泛的吸引力,它们在今天仍像其首次出版时一样掷地有声。”

7月18日,简·奥斯汀的粉丝们拿着刚刚发行的新版10英镑面值钞票

然而,新版钞票一直处于争议当中。克里亚多-佩雷斯女士在Twitter上不断受到谩骂。不少人还指责印在新版钞票上的奥斯汀肖像“美化了”简·奥斯汀。此外,新版钞票上印有奥斯汀《傲慢与偏见》中的一句话:“我说呀,什么娱乐也比不上阅读的乐趣”。但据称,小说中的这句话是一个对阅读不感兴趣的人物的言不由衷之语,说这句话只是为了追求富有的爱慕对象菲茨威廉·达西。批评人士指出英国央行在新版现钞上印上这样一句话的讽刺之处——这句话原本是为了挖苦被钱驱使的暴发户的浅薄。

 二、解析——简·奥斯汀具有历史与现实双重意义

  简·奥斯汀何许人也?

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