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暑期培训市场升温 在线英语口语成热门

2017-07-13 18:22:35   北方网

天津北方网讯:暑期到来后,市场上的各种培训产品人气骤增,除了各大卖场、写字楼的实体教育机构人气飙升以外,各种线上培训的热度也是猛增,其中英语口语培训成了最热门的品类。

“其实暑假不光是学生多,好多成年人也趁着暑假促销来报名学习。”在南开区一家大型卖场内,正在推广介绍英语培训的工作人员对记者说。据了解,暑期除了各种才艺和运动培训以外,英语尤其是口语是最热门的培训品类。相关统计数据显示,目前英语口语培训市场需求旺盛,其中“在线外教”口语培训出现激增,预计未来几年的增幅将达到40%。从实际的培训方式来看,外教1对1互动的“实景角色演练”以及有针对性的“诊断式学习”都是时下最流行的培训方式。此外,一些培训机构还通过加入人工智能、VR等技术推出新的教学产品。

价格方面,目前以外教为主的课程价格相对较高,从教学形式来看,学生族更多会选择多人成班集体教学,而消费能力更强的白领则更倾向于外教1对1模式的私人订制教学。(“津云”——北方网编辑曲璐琳)

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