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葡萄牙软木协会看好中国市场
2017-06-29 09:35:40 经济参考报
原标题:
葡萄牙软木协会看好中国市场
“中国葡萄酒消费者对软木塞的高度认可,将大大影响国际葡萄酒出口国对封瓶材质的选择趋向。”葡萄牙软木协会软木国际推广项目(InterCork)运营总监卡洛斯·杰西日前表示,该协会看好中国市场的发展前景。
市场咨询公司尼尔森上个月完成的一项调查结果显示,在国内大卖场渠道中,销售额最高的100款葡萄酒里面有95款使用软木塞封装。而且,采用软木塞封装的葡萄酒价格要比采用其他材料封装的葡萄酒每升高出34.16元。
卡洛斯·杰西表示,无论原产地为何处,中国葡萄酒消费者均偏爱使用软木塞封装的葡萄酒,也愿意为此支付更高的价格。还有分析称,中国目前是葡萄酒生产和消费的双料大国,将主导葡萄酒行业的发展趋势,目前对相关企业来说正是关注这一主要市场的最佳时机。
葡萄牙软木协会是葡萄牙国内代表软木加工处理行业的全国性贸易组织,拥有265家会员企业,其会员生产的软木占葡萄牙软木总产量的80%,占出口量的85%。(龙二)
(责编:朱江、伍振国)
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