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首批11家企业获得“中国农垦”公共品牌授权

2017-06-23 17:01:49   新华社

新华社北京6月22日电(记者胡璐、董峻)为提升“中国农垦”品牌的知名度和影响力,助推一批农垦优质农产品走向市场,农业部农垦局22日与辽宁、安徽、宁夏三个垦区以及11家企业签署了授权使用协议,对首批11家农垦企业进行“中国农垦”公共品牌背书授权。

这是记者在6月22日举办的中国农垦公共品牌首批授权企业签约活动上了解到的。

按照授权使用协议,在合同规定的期限内,农业部农垦局有权授予签约的农垦企业的约定产品使用“中国农垦荣誉出品”标识进行产品背书,并对其经营情况进行抽查。农垦企业必须合法经营,规范使用“中国农垦”公共品牌,同时有义务不断优化企业运营水平,提升自身实力和品牌的市场影响力。

2015年11月27日出台的《中共中央国务院关于进一步推进农垦改革发展的意见》明确提出新时期的农垦改革发展要以农场企业化、垦区集团化为主线,大力推进农垦企业品牌建设,培育具有国际竞争力的大型现代农业企业集团。

据农业部农垦局有关负责人介绍,此次授权签约是中国农垦公共品牌建设工作的重要组成部分,它标志着中国农垦品牌建设进入快车道。

他说,下一步,中国农垦品牌将不断扩大旗下的背书企业名录,夯实产品根基。积极引入更多的金融机构、经销商等外部优势资源共同做强做优“中国农垦”公共品牌。

“中国农垦”公共品牌首批背书企业分别为:安徽省青草湖酒业有限公司、安徽敬亭绿雪茶叶有限公司、安徽倮倮米业有限公司、宁夏枸杞企业(集团)公司、宁夏西夏王葡萄酒业有限公司、宁夏农垦沙湖农业开发股份有限公司、盘锦中尧农垦集团有限公司、盘锦旭海河蟹有限公司、盘锦辽东湾农垦集团有限公司、盘锦康禾生态农业有限公司、盘锦东华农业发展有限公司。首批背书产品主要涉及大米、酒、茶、枸杞等产品品类。

(责编:庄红韬、赵爽)

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