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中国成迪士尼“希望之地” 将面临本土企业竞争

2017-06-21 00:59:50   参考消息

参考消息网6月21日报道 外媒称,曾经看起来像是大胆“西部拓荒世界”的地方现在开始成为华特迪士尼公司有前途的“幻想世界”。

据彭博社网站6月20日报道,公司董事长兼首席执行官鲍勃·伊热日前对彭博社记者说,上海迪士尼度假区第一年的游客人次达到1100万。这想必让伊热和他的股东们松了口气,因为去年开业的这个主题公园尽管引起热烈反响却从无成功保障。

6月16日,游客在上海迪士尼乐园游玩。当日,上海迪士尼乐园迎来开园一周年。上海迪士尼乐园运营第一年共接待超过1100万名游客。新华社记者任珑摄

报道称,据国际主题娱乐协会透露,香港迪士尼去年的入园人次下降了10%至610万。但业内数据表明,考虑到香港海洋公园的同期游客人次下降了18.8%,这个问题与其说跟品牌有关,恐怕不如说跟地点有关。

据彭博社网站报道,有分析人士曾质疑中国是否建造了太多的主题公园。鉴于该行业在上世纪九十年代的兴衰,这种担忧不无道理。看看二十年来经济形势动荡的日本应当就会发现迪士尼和康卡斯特公司都前景光明,后者预计2020年开设北京环球影城。

报道称,东京迪士尼乐园、日本环球影城(大阪)和东京迪士尼海洋始终是亚洲的三个顶尖公园,而且去年在全球仅次于两个:佛罗里达州的迪士尼“神奇王国”和加利福尼亚州的迪士尼乐园。如果日益老龄化的人口和举步维艰的经济能持续支撑日本的三个大型公园,那么,有理由相信中国的胃口会更大。

据彭博社网站报道,伊热应感到开心还有另外一个原因。据普华永道会计师事务所称,中国把引进好莱坞影片的数量限定在每年34部,且只让美国电影公司分取25%的票房。这就是说,不管迪士尼推出多少像《加勒比海盗》那样的大片,它在中国都必须争夺准入权和发行权,然后只享受有限的分成。

报道称,电影将逐渐成为一种营销工具,用来宣传真正的赚钱渠道:主题公园和特许产品。迪士尼的公园和度假村收入和利润已经超过影视娱乐收入。虽然制片部门的经营利润率比主题公园要高,但消费品的利润更高。

据彭博社网站报道,迪士尼和康卡斯特将面临来自中国对手的竞争。据高力国际集团有限公司称,大连万达集团计划到2020年开设15个公园,世茂房地产控股有限公司则打算到2019年开设8个。尤其是万达,它现在是全球最大的影院运营商,并拥有好莱坞的传奇影业公司。

报道认为,这种主场优势对本土企业有利,但中国人至今还没有米老鼠、巴斯光年、杰克·斯帕罗船长和卢克·天行者。

责任编辑:任冲 CN062
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