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分期乐线上发起关爱父亲活动 触发百万网友共鸣

2017-06-20 17:13:59   

6月18日父亲节当天,乐信旗下分期乐商城联合搜狗输入法、嗒嗒巴士、尚德机构、小猪短租、香草招聘、咕咚网、机械师、雷神等众蓝V,在线上发起了一场关爱父亲活动。活动打出“爱要分期,别等到父亲节才想起他”的口号,倡导年轻人及时关爱家人,引发百万网友的共鸣。

当今,很多年轻人常年在外工作,经年累月的分离让亲情变得越来越淡漠。央视网曾经做过一项调查显示,有33.4%的年轻人一年才看父母一次,11.9%的人居然多年都没有回过家。

“如果说,报答父母的养育之恩是在偿还自己‘欠给亲人的债’,我们希望年轻人能够把爱分期。”活动发起人介绍,所谓“爱要分期”就是常回家看看、多给父母打电话,用每一次小的行动兑现对父母爱的承诺,不要等到准备好了才去行动。

分期乐发起的这场公益活动,在年轻人群中引起了强烈共鸣。活动预热阶段,分期乐公众号推出的“你一直忽略的这份账单,究竟打算什么时候还”等一系列文章,更是引发近百万网友的阅读、评论和点赞。

“这是我们欠老爸的,如今我们长大了那就用我们的一生来还,不要等,不要到子欲养而亲不待的时候,那就一切都晚了……”网友Loev说。还有很多网友通过评论,吐露出不少自己和父亲不为人知的动人故事。

作为服务年轻人的主力平台,乐信及其旗下的分期乐商城一直关注人的健康发展。除了在教育、助学、就业创业等领域,给予年轻人帮助之外,也关注他们的身心发展。“在父亲节举办这样一场活动,希望能够传递社会正能量,更好践行企业的社会责任。同时,这场活动也体现了乐信和分期乐商城始终陪伴用户成长的服务理念。”活动发起人表示。

乐信是中国领先的互联网消费金融集团,致力于让每个人都能更平等、更优惠、更便捷地享受互联网金融服务,以信用成长成就品质生活,引领中国社会的消费升级浪潮。乐信旗下的分期乐商城是中国分期购物商城模式的开创者,引领了中国互联网消费金融浪潮。截至2016年底,分期乐商城累计服务用户超过1200万人,成为国内分期购物的首选平台。

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