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实现各自业务互补 11家信用卡入驻分期乐商城

2017-06-16 17:19:16   

一年一度的618大促启幕,京东、天猫、苏宁等电商交战正酣。分期乐商城白领分期热情高涨,凭借独特的消费场景和电商运营优势,分期乐商城正成为众多信用卡机构争相合作的对象。

据透露,目前,共有11家银行信用卡接入分期乐商城,年底之前还将新增4家。届时,分期乐商城将囊括工商银行、农业银行、中国银行、建设银行、招商银行等主要信用卡发卡行,实现对4亿白领用户的全覆盖,成为最专业的信用卡分期购物商城。

实际上,分期消费场景欠缺一直是银行信用卡的一大“痛点”。在此之前,由于没有专业优质的分期购物商城,信用卡的消费金融工具属性基本在账单分期和最低还款环节实现,在分期购物场景中的需求还远未释放。

2017年年初,乐信旗下的分期乐商城开始全面向信用卡持卡人群开放,为银行信用卡补足专业的分期消费场景,在分期购物环节释放消费金融潜力。

分期乐商城通过强大的消费场景和电商运营,不断增加用户粘性,将用户传统的低频信贷需求变成高频的消费行为,产生了规模效应,进而释放出更多持卡用户的分期消费需求。这是银行信用卡梦寐以求的结果。

对于分期乐商城来说,与银行信用卡的合作稳步推进,使得分期乐商城在白领人群中,具有越来越高的市场份额和影响力。

央行数据显示,截至2016年四季度末,全国信用卡(含借贷合一卡)在用发卡量共4.65亿张。这4亿多张信用卡的持卡用户大多是消费观念开放、有一定经济基础且追求品质生活的年轻白领,覆盖了中国优质的消费金融人群。利用金融机构的资金、客群和品牌优势,分期乐商城可以更好地服务白领用户。

“分期乐商城有获客和场景优势,信用卡有资金和用户优势,强强联合是必然选择。与信用卡合作,是分期乐商城构建消费金融全新生态、扩大在白领等消费金融主流用户中影响力的重要一步,双方合作不仅可以实现各自的业务互补,也将直接推动中国社会的消费升级。”乐信集团CEO肖文杰说。

为了满足年轻白领群体消费升级的特点,分期乐商城成为苹果、OPPO、vivo、美图等公司的官方授权经销商,并引来宝洁、飞利浦、欧莱雅、周大福、美的等众多知名品牌官方旗舰店入驻。作为最懂年轻消费者的消费金融平台,分期乐商城已经有3000家大品牌,35万SKU的品质商品。分期乐已经成为品牌产品销售量仅次于京东、天猫的第三大互联网渠道。

除了分期购物场景,近期分期乐商城所属的乐信集团还推出了乐黑卡、乐福利等产品。乐黑卡是乐信针对新一代成长型白领消费人群推出的会员特权服务,乐福利则是乐信针对企业白领用户推出定制化员工福利产品,满足他们多样化的消费金融需求。

公开数据显示,截至2016年底,分期乐商城累计服务用户超过1200万人,已经是国内最大的分期购物的平台。

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