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国内首个企业家群体健身项目“乐跑中国”在京发起

2017-06-08 17:50:53   新华网

原标题:国内首个企业家群体健身项目“乐跑中国”在京发起

2017年6月6日,国内首个以企业家群体健身、文化为主旨的公益项目——中国企业家健身文化公益工程,发布了企业家“乐跑中国”计划,成为国内首个企业家群体跑步健身的项目。活动将携手知名企业家、奥运世界冠军,进入城市、企业,共同促进全民健身运动、推动企业家健身活动。“乐跑中国”战略合作签约仪式同期举行,中国企业家协会《市场观察》杂志社、中体产业集团、合是创典广告(北京)有限公司三方进行了战略合作签约。

作为全国性的大型公益项目,本次企业家“乐跑中国”吸引了来自全国热爱运动,崇尚文化、公益的近百名企业家参与了战略合作签约仪式。仪式上,中国企业家健身文化公益工程还为万荷艺术文创园实践基地授牌。

据介绍,“乐跑中国”的运营宗旨是搭建“产、健、人、文、传”五位一体的品牌塑造平台。它将不仅是企业家专有的体育健身平台,更是企业家商务交流的平台、旅游宣传的平台、新闻传播的平台、电商和数据库的平台,着力打造以运动健身为主题的互动体验式商务交流活动。据悉,2017年1月6日,中国企业家健身文化公益工程发起仪式暨项目发布活动在北京举行,发起的健身工程包含:中国企业家乐跑(乐跑中国)、TOMA骑行新丝路、企业家走进东非大裂谷、泛太平洋跳伞俱乐部、万荷艺术文创园区近10项健身、文化、园区等项目,都是为企业家群体健身休闲量身打造的。

(责编:贾兴鹏、夏晓伦)

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