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“四位一体”的社会企业家智慧

2017-05-13 16:27:39   达观天下书友会

尹衍梁:

北京大学光华管理学院董事长、北京大学兼职教授、博士生导师,台湾大学土木研究所兼职教授,俄罗斯国际工程院院士,台湾润泰集团总裁。他捐赠一亿美元创办了当今世界奖金额最高的学术性奖项“唐奖”,奖金额超过诺贝尔奖。他还将捐出自己95%的财产,会有超过30亿美元善款用于支持慈善事业和社会发展。


一、缘起

世间万物,皆有能量组成,内心向宇宙传递的能量,宇宙会通过它认为最好的方式将你所希望的传递给你。缘分,无非是努力和渴望的能量在某一时刻攒够了,才有巧遇和偶然。终有一日,我与《达观天下:跟尹衍梁学管理》的缘分之日到了,从而有幸阅读这本书。读了这本书,发现企业管理和生活智慧竟有如此多的相像之处,人生处处是学问,关键在于是否能够将各种事物相互联系起来。现在,我想回顾一遍我从书里所学到的东西,而这只是冰山一角,更多的需要我们更加深入的了解。我将其总结为“四位一体”的社会企业家智慧,“四位”分别是“企业、伙伴、顾客和社会公众”,“一体”则聚焦于心系四方的企业家。

二、为企业:战略布局的冰山理论

“冰山理论”很多人都非常熟悉,很多时候我们看到的都是水面上的东西,水面下的东西常常被忽略。尹衍梁先生将企业经营管理的战略布局比作海上航行,这个比喻再恰当不过了,哪怕是对战略丝毫不懂的人,也会通过这个巧妙的比喻认识到战略的重要性。战略方向就像是航海的方向,如何选择航海路线、培养航海技能、预估海上风暴,做好防范措施等,与企业经营管理中战略布局和经营细节的落实极为相似。

宏观的战略布局就像冰山水面上的显性知识,而细节的把控则是冰山以下的隐性知识。显性知识主要包含的是企业的战略规划,如农村包围城市、处处保持领先的战略、为顾客传递幸福,这些宏观视角的规划可以从企业的发展过程中可以总结出来。但是对于隐性知识,如:如何成为顾客的代言人、保持钢铁般的纪律、实现合作和分工的合理分配、充分利用组织团队的智慧、保持旺盛的创新精神并培养创新能力等微观管理的技能,并不是人人都能学会的。

战略对于企业的发展尤其重要,而如何使战略得以实施,需要管理者运用隐性知识将细分,化成一个个的小目标,运用细节进行管理,避免出现“高、大、空”的“战略”。

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