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中国制造高端食材逆势增长 打破西方垄断

2017-05-09 16:53:18   东方网

尽管中国经济增速放缓,食品饮料业的高端需求仍在增长。持续不减的消费者信心支撑着强烈的消费意愿,消费升级势头强劲。目前,中国消费者不仅满足于“好吃”,还追求“吃好”。

在法国,鹅肝酱在美食界享有盛誉,它是法国美食文化遗产之一。同时,鹅肝酱也与鱼子酱、黑松露一起被并称为欧洲的三大美食。在中国经济承压之下,以鹅肝酱为代表高端食材得到了逆势成长,并在近日举办的FBIF2017食品饮料创新论坛上得到了关注。

目前法国鹅肝产量占世界总鹅肝消费量的60%,消费量仅占全球总量50%。随着人们对高端食品需求量的不断增加,单凭一国之力已很难满足。中国年产鹅肥肝750吨,位居世界第三。鹅肝酱、鱼子酱等源自西方的高级食材,近年来逐渐出现中国制造的身影。中国制造的西方高级食材,如何征服中国消费者,并且走向更大的世界市场?东大品证控股有限公司CEO王溢炯接受了记者专访。

鹅肥肝起源于2000多年前的古埃及,是国际上公认的名贵美食。鹅肥肝含有大量不饱和脂肪酸,对人体有保健作用,尤其对心血管疾病有利,曾经一度是欧洲发达国家的美食,后来逐渐进入中国。

目前,中国的鹅肝酱市场处于成长期。“实际上鹅肝酱市场刚刚开始,鹅肝分为两个部分。鹅肝是原料部分,鹅肝酱是深加工的产品。从鹅肝原料来讲,上世纪八十年代末就进入了中国,鹅肝酱的加工是早在2000年就开始了,真正的准备了有16年的时间,鹅肝酱进入中国是一个机会”,王溢炯表示。

“美食是国际性的,中国也是国际性的。”首先中国人懂得欣赏世界级美食,中国人味蕾丰富,包括对产品的判断能力是世界第一。其次,中国经济不断进步,消费能力也逐步递增,中国对美食的追求肯定会越来越强。

据麦肯锡的数据预测,未来十年,中国城市家庭消费中产阶级及以上占比将大幅度提升,预计2022年达到81%,成为中国消费升级的最主要贡献。其中,三四线城市的中产阶级将成为未来占比增长最快的群体。“三四线城市的市场发展空间与冲击力远远大于一二线城市。我们的部分产品也会往大众化方向发展,但始终坚持首先要给市场给消费者对的东西,做适合的消费”,王溢炯表示。

“鹅肝不光是世界第一美食,同时也是绿色健康的食品之王”,王溢炯对此深有认识,在他看来,鹅肝对人体健康非常有好处,东大品证是在制造一个既美味,又有很高健康指数的产品。一百年来鹅肝在世界美食排名都是第一,这是百年的品质。

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