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多级分销涉嫌传销且监管难:微商,还是危商?

2017-04-25 09:58:40   工人日报

多级分销涉嫌传销,监管难、容易变成三无产品的温床

微商,还是危商?

“亲爱的家人们,公司出了新产品,12元一包(5片),3包一组只要36元。”

“我在参加公司的PK赛,希望家人们多多支持。”

4月11日中午,李红在亲属微信群连发了两条文字消息,向亲戚们介绍一款名为“自然萃爽心棉”的女性用品。

自去年6月底开始,她成为“朵女郎”微商团队的一员。

当被问及盈利情况,李红兴奋地告诉《工人日报》记者:“前几天我的代理刚在我这里拿了一百条产品,我的本钱回来了。从现在起,每卖出一样产品都是利润。”

记者注意到,微信朋友圈里也有和李红一样的人,他们每天在朋友圈发布各类不知名品牌的产品信息,还有一组组惊人的使用对比图、一张张微信聊天反馈和一笔笔转账截图。

原本是分享个人生活的朋友圈,不知不觉间成为微商的江湖。

一次失败的微商经历

2015年上半年,王安的朋友圈被邻家姐姐刘丽刷屏了,刘丽正在做MyFavor的美容产品代理,每天乐此不疲地在朋友圈发布产品信息。

刘丽说,MyFavor是一个拥有经营许可证的广州公司旗下的品牌,产品优质畅销,她当月的毛利润已经达到一万多元,“火爆”的销售情况让她决定在微信朋友圈里招代理。

听说月收入居然能达到自己生活费的近十倍,王安有些动心。可她不敢贸然进行尝试,因为招代理的条件便是第一个月必须进1000元的产品,而且代理是有等级之分的,当自己的等级升高时,每月的进货数量也必须增加。

“网上查了有说好,有说骗人的。”网络上截然不同的两种评价让王安心生疑虑,于是她又询问了同样在做代理的两位朋友,“朋友说的情况都还好,并且当时她们都是才做。”最终出于对刘丽的信任,她加入了刘丽的代理团队,成为MyFavor产品的微商代理。

从刘丽处购得1000余元的产品之后,王安开始参加团队培训,内容包括如何微信加人、推销以及用于宣传产品的护肤常识。

一个月过去,王安只卖出去4件产品,顾客来源也局限在自己的同学和朋友中;她进的每一件产品自己都有试用,可好像没有宣传的效果那么好,甚至“不值两百元的价”;团队里为了一些宣传手段一次次投入费用,成效却甚微……她渐渐动摇了。

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