新闻 > 经济
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20161222/30104175.html
Server: cms-9-53
Date: 2024/12/27 03:56:45

Powered by China
China

物美付费会员店告败 转型打造首家全球进口商品大卖场

2016-12-22 13:51:06   

曾经被指效仿沃尔玛山姆会员店的物美尚佳最终还是失败了。记者昨天获悉,尚佳将升级转型并更名为“GEC”,打造优质进口商品大卖场。即将于月底开张的GEC将成为北京首个一站式全球进口商品购物新业态。                 京华时报记者胡笑红

 收费会员店遇挫

去年8月,物美集团首家会员店尚佳在北京朝阳路28号开业。然而,开业第一天就遭遇了八九家供应商撤货。

有意思的是,从尚佳撤货的供应商有着相同的角色——沃尔玛山姆会员店的供应商。当时物美相关负责人向媒体表示:“有多名供应商向物美的采购反映,沃尔玛山姆会员店方面跟他们约谈,要求他们从物美尚佳会员店撤货,否则将停止向他们订货。”

此外,尚佳还模仿沃尔玛山姆会员店收取会员费,然而最终也没能坚持下去。据悉,要到尚佳购物,顾客需要先办理150元一年的个人会员或商业会员。按照物美工作人员的说法,之所以收会员费,是因为“尚佳的产品走精品路线,对质量要求很高,店内有30%的商品是进口的,除了有机蔬菜贵点外,其他商品会比市场上便宜”。然而实际上,周边居民并不买账,有消费者表示,尽管购物环境、商品质量都不错,但是价格并没有显著优势。

开业以来,尚佳的销售冷冷清清,“经营确实不是太好”,物美相关负责人昨天接受记者采访时确认。

  转型做全球购

记者昨天来到尚佳发现,其对外已经挂出了“GEC”的招牌。整个面积达一万多平方米的超级大卖场已经完全变样。一大半的面积陈列出来的都是进口商品,分为亚洲馆、欧洲馆、澳美非洲馆、孕婴童专卖馆、红酒啤酒专卖馆,还有进口的冷冻面点、果蔬、肉类、海鲜、面包等260余个品类。

“GEC全称是GLOBAL EXPOSITIONCENTER,主要是依托物美集团强大的全渠道采购、现代化的物流配送体系,全球精选5000多个进口商品品种”,对于转型的初衷,物美集团COO许少川这样说道:“GEC是北京首家以进口商品专卖形式按国家地区陈列,打造全球精选一站购齐的购物理念的新业态。”

为了打造这种新业态,物美还请来了外援Mike Julian,MikeJulian有40多年的零售经验,是美国一家大型食品公司的CEO,他于今年下半年被物美聘任为公司董事长高级顾问,主要负责物美集团进口业务。

对于GEC这种全球购实体店模式该如何与当前消费者热衷的跨境购竞争,MikeJulian表示,GEC避免了海淘看不见摸不到的各种痛点,总体价格亲民,且均是全球顶尖流行商品。

  新模式尚待检验

从目前来看,物美GEC是北京规模最大的进口商品销售超级大卖场。MikeJulian表示,GEC是物美的一个样板店,要复制这种门店并不是简单的事情,但是物美的目标是要把全球进口商品铺进北京大街小巷。

如何实现这一目标?MikeJulian表示,物美有128家超市,这些超市将会设置专门的进口商品专区,选择GEC最畅销的进口商品成立店中店——全球精选店,到今年年底,将会有59家超市开设全球精选店。另外,除了在实体店购买外,消费者通过物美多点全球精选频道也可下单购买。

物美打造的这种进口商品新模式能否成功?业内人士表示,当前市场销售渠道多元化,能否得到消费者的认可尚需时间检验。

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20161222/30104175.html
Server: cms-9-53
Date: 2024/12/27 03:56:45

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20161222/30104175.html
Server: cms-9-53
Date: 2024/12/27 03:56:45

Powered by China
China

相关阅读

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20161222/30104175.html
Server: cms-9-53
Date: 2024/12/27 03:56:45

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20161222/30104175.html
Server: cms-9-53
Date: 2024/12/27 03:56:45

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20161222/30104175.html
Server: cms-9-53
Date: 2024/12/27 03:56:45

Powered by China
China
分享到:
0 0
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20161222/30104175.html
Server: cms-9-53
Date: 2024/12/27 03:56:45

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20161222/30104175.html
Server: cms-9-53
Date: 2024/12/27 03:56:45

Powered by China
China

美图推荐

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20161222/30104175.html
Server: cms-9-53
Date: 2024/12/27 03:56:45

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20161222/30104175.html
Server: cms-9-53
Date: 2024/12/27 03:56:45

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20161222/30104175.html
Server: cms-9-53
Date: 2024/12/27 03:56:45

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20161222/30104175.html
Server: cms-9-53
Date: 2024/12/27 03:56:45

Powered by China
China

为您推荐

加载更多>>
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20161222/30104175.html
Server: cms-9-53
Date: 2024/12/27 03:56:45

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20161222/30104175.html
Server: cms-9-53
Date: 2024/12/27 03:56:45

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20161222/30104175.html
Server: cms-9-53
Date: 2024/12/27 03:56:45

Powered by China
China