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新规让行业回归理性 移动游戏行业进入洗牌期

2016-12-21 10:10:59   

国家新闻出版广电总局此前推出《关于移动游戏出版服务管理的通知》,针对国内游戏市场进行净化审核。目前,审核已经进入最后冲刺阶段。根据此前广电总局公布的审核结果,游戏整体市场已经经历一轮洗牌。业内人士分析,国内游戏市场经过新规的净化,未来将逐步趋于理性,并逐步精品化。

新规让行业回归理性

今年6月2日,广电总局下发《关于移动游戏出版服务管理的通知》要求,未经广电总局批准的移动游戏,不得上网出版运营。新政已于今年7月1日起施行。

《通知》将移动游戏分为两个大类:一种是不涉及政治、军事、民族、宗教等题材内容,且无故事情节或者情节简单的消除类、跑酷类、飞行类、棋牌类、解谜类、体育类、音乐舞蹈类等休闲益智国产移动游戏;另一种是除上述以外的其他类型。按照要求,第一种类型手游的审批将至少需要38个工作日。也就是说,审批时间将需要两个月左右的时间。

据统计,《通知》施行半年来,在各游戏企业特别是移动游戏渠道商的配合下,已累计清理各类“换皮”、抄袭、僵尸游戏作品上万款,初步净化了市场环境,保护了合法企业的利益和消费者权益。

根据广电总局公布的国产网游过审信息,11月过审的数量超过1000款,相比此前两个月500余款的数量,审核效率提升了足足一倍。此前舆论曾普遍认为,审核制度的施行,将有助于大厂商巩固其垄断手游市场地位,但从过审数量上来看,这种情形似乎并未出现。在11月过审的游戏当中,腾讯仅上榜两款游戏,网易和巨人也只是各自上榜一款。昨天,广电总局最新公布的12月份截至当日的国产网络游戏审批信息显示,总共352款过审游戏里,大游戏厂商当中,仅网易有两款游戏通过了审核。

业内人士认为,移动游戏审批制度从政策层面提高了手游的准入门槛,这对于大厂商来说是个好消息。以往,以腾讯、网易、西山居等为首的游戏巨头,在移动游戏市场占据着先天优势。在政策这只手的干预下,浮躁的市场得到净化同时,大厂商才会有更多精力潜心做精产品。

游戏行业告别粗放模式

作为国家大力支持的文化创意产业,此前两年,游戏产业发展速度呈爆炸式增长,各方资本也汹涌流入。产业调查数据显示,今年国内游戏市场实现销售收入1655.7亿元,同比增长近250亿元,增长率为17.7%。移动游戏实现销售收入819.2亿元,同比增长59.2%,继续保持高速增长。与此同时,我国民族原创网络游戏在海外市场的拓展步伐依然强劲,全年海外市场销售收入达72.3亿美元,同比增长36.2%。

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