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2016年移动互联网用户达10亿 手机网民还有发展空间

2016-12-23 09:00:54   

原标题 石现升:2016年移动互联网用户达10亿手机网民还有3.5亿发展空间

央广网12月22日消息今天下午,由中央人民广播电台、央广网主办的“2016移动生活峰会”年度APP颁奖盛典在京举行。中国互联网协会副秘书长石现升发表演讲称,随着移动通讯网络环境的不断完善和智能手机的进一步普及,移动互联网应用向用户各类生活需求深度渗透,促进了手机上网的使用率增长。

石现升表示,2016年移动互联网用户10亿,其中手机网民6.5亿,还有3.5亿发展空间。手机上网人群占比由2015年底的90%提升了2.5个百分点,到92.5%。而仅通过手机上网的网民占比达到24.5%,网民上网设备进一步向移动端集中。

石现升指出,移动互联网金融和体验式经济也是2016年移动生活领域新亮点,各种各样的移动互联网+金融业务模式,在优化传统金融服务模式和服务效率,也带动了原有的格局;而客户体验是提升客户忠诚度,增加用户粘度,促进增长的根本动力。

他表示,体验式经济主要呈现九个特点。一、新进入者正在颠覆原有的市场秩序;二、客户服务期望值持续提升;三、客户使用社交媒体来传播不愉快或者愉快的的个户体验;四、高度黏合的客群关系意味着每个客户节点对客户体验至关重要。五、移动出行。六、移动媒体。七、娱乐。八、移动教育。九、信息安全共享增加,开发成本上升。

谈及对2017年移动生活展望,他表示,目前国家也在大力提升产业互联网的发展,无论是农业互联网、工业互联网等还是智能交通、智慧生活等,都和目前中央经济工作会议提出的脱虚向实紧密相关。我们设备、网络的提升,只提升了网络基础设施,但是基于基础设施之上的应用要和各个产业频率结合,未来移动生活充满无限想象空间。

以下是演讲实录:

大家好,刚才陈总跟大家分享的材料信息量非常大,我在这里分享的更是明确的主题——场景。我们是2016年移动生活峰会,主题是共享·共融·共生。2016年在移动生活领域有哪些特点和新亮点,从规模上看,我们移动互联网用户是10亿,其中手机上网的网民是6.5亿多,还有3.5亿的发展空间,这些是没有用智能手机的,也就是说没有步入到移动生活领域。

其中网民都用过用手机上网的人群占比由2015年底的90%提升了2.5个百分点,到92.5%。而仅通过手机上网的网民占比达到24.5%,网民上网设备进一步向移动端集中。随着移动通讯网络环境的不断完善和智能手机的进一步普及,移动互联网应用向用户各类生活需求深度渗透,促进了手机上网的使用率增长。

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