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民企要走品牌发展之路
2016-11-11 15:28:53 人民网-人民日报
目前,全国登记在册的民营企业已经超过2000万家,民营经济现在已经成为我们国家的强国经济、富民经济、创新经济、活力经济和开放经济。民营企业中也涌现了一大批在国内外具有影响力的品牌,比如说像华为、三一重工等。但是,我们的民营企业大部分是中小微企业,规模小、资金少,品牌意识不强。
对民营企业来说,首先要树立品牌的战略意识。品牌是自主创新的结晶,是企业质量、信誉和文化的载体,更是企业竞争力的综合体现。推动供给侧结构性改革,我们要在全社会营造一个品牌建设的良好的氛围,引导中小微企业实施品牌战略,认识到重视品牌建设是提升企业核心竞争力的重要手段,树立质量第一、信誉至上的理念,自觉强化品牌竞争意识。
其次,要引导民营企业不断加大研发投入的力度。实践已经证明,品牌实际上就是创新的产品,创新是培育品牌和保持品牌长盛不衰的根本保证。企业要在市场上保持领先地位,就必须形成一批具有自主知识产权和关键核心技术的产品,积极培育一批知名品牌,不断提高企业自身的品牌价值,努力打造百年名店、百年名企。
最后,引导制造业在品牌建设中发挥龙头作用。制造业是品牌产生的主要阵地,但是我国制造业大而不强,很多产品处于产业链低端,品牌的市场认可度很低,竞争能力也很弱。我们都知道,中国出口量超过了世界12%,但是,我们在世界品牌五百强当中只有31个,百强品牌当中只有7个。因此,必须从制造业供给端发力,以标准提档、质量提升、品牌增强为着力点,加强制造业的品牌建设。
《 人民日报 》( 2016年11月10日 14 版)
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