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原标题:“耐心”是对电影最大的投资
日前,在腾讯影业成立两周年发布会上,腾讯集团副总裁、腾讯影业首席执行官程武表示,系统性满足观众情感需求,需要有对专业的极致追求和打造精品的匠心。“我们发现,那些优秀的影片背后,总有一个维度做到了极致,总有一种专注的精神在闪光。”
近些年,在影视行业的喧嚣过后,真正值得回味的东西并不多。一方面,内容生产在总量上快速膨胀。另一方面,观众的屏幕时间被激烈争夺,个性被充分释放,口味也变得越来越难以捉摸。单一的作品,一时的票房、收视率和点击率,无法让影视行业获得持续、长效、稳定的成长。只有满足观众的情感需求,电影创作者才能有机会在亚文化、小众文化和大众文化、流行文化之间找到共鸣点,改变目前电影产业的格局。
要满足观众的情感需求,需要影视创作者有创新的意识。美国编剧大师布莱克·斯奈德在他的《救猫咪:电影编剧宝典》中将电影总结为10种叙事类型,大多数电影都可以对号入座。但除了基本构架外,影视作品更需要新鲜感,追求新的角度与刺激,为观众带来超出预期的惊喜。就像执导过《盗梦空间》《星际穿越》《敦刻尔克》的英国导演诺兰总结的那样,永远不要重复自己,因为观众一直在寻找的,以及他最想带给观众的就是新鲜感。
要满足观众的情感需要,更需要打造属于自己的文化与审美标签。作为一种大众文化的载体,影视有自己天然的文化使命。在拓宽国际视野的同时,挖掘、传承中华优秀传统文化,用心开拓新的文化内核,是中国影视创作者的当务之急。就像中国传统绘画艺术不仅有文人画式的抒情写意、飘逸清高,也有民间年画的浓墨重彩、工笔写实,中国影视对于传统文化的表现亦可以多元丰富。我们能在《刺客聂隐娘》中看到细腻的画面、深远的意境、含蓄的表现,从而体会古典美学精神,也能在王家卫的《重庆森林》《东邪西毒》中看到抒情的风格化、清新的美学表现,从而体会传统文化中写意的特性。
在腾讯影业成立一周年的发布活动上,程武曾说,对电影而言,最大的投资是“耐心”。一年后,这个词依然直指中国电影的痛处。祛除浮躁,保持初心,安安静静、踏踏实实地打磨好每一部作品,中国电影才能走得更稳更远。
(作者:张焱)
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