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原标题:旅游智库做旅业“最强大脑”
乐东龙沐湾海滩。本报记者 张杰 摄
琼海北仍村。
9月17日上午,海南省旅游发展研究会第二次会员大会在海口召开,会上选举产生了新一届领导班子。由省社科联、琼海市政府、省旅游发展研究会共同主办的国际旅游岛建设创新发展课题成果——《全域旅游的琼海范例》新书发布会暨面向全省百镇千村、共享农庄、旅游院校赠书活动同时举行。
全域旅游时代,发展旅游不仅是硬件设施的不断完善,更是软实力的直接较量,专家型旅游人才的作用更加凸显。以省旅游发展研究会为代表的旅游智库,打造“最强大脑”为海南旅游升级提供智力支撑。
群策群力 / 推动全域旅游再上新台阶
在如火如荼的全域旅游建设浪潮中,能成为范例,琼海可以说当仁不让。而在琼海全域5A景区化发展战略中,有着智库的身影。
2012年以来,琼海市创新提出“打造田园城市 构建幸福琼海”的全域5A景区化发展战略。海南省旅游发展研究会与琼海市的携手合作,由潭门镇开始。2012年11月,由研究会提交的《潭门——中国南海第一旅游小镇》的策划,获得琼海市委、市政府的高度赞赏。琼海启动潭门南海渔业风情小镇建设的同时,开启策划、规划、活动为一体的同步推进方式。
经过以潭门为试点的有益尝试,2013年4月,省旅游发展研究会与琼海市旅游发展委员会签订关于共同推进“田园城市 幸福琼海——琼海旅游目的地及旅游产品体系建设与推广”战略合作协议书,共同研究琼海市旅游业开发、建设、推广、管理等重要问题和重大事项,就琼海旅游目的地及旅游产品体系的建设与推广、旅游行业规范、旅游市场互动、旅游开发合作等方面进行协作。
短短几年,琼海特色新型城镇化的全域旅游发展实践,使琼海旅游迅速发展成为战略性支柱产业,社会、经济、民生、文化都取得发展。在2016年全国旅游工作会议上,海南被确定为首个全域旅游创建示范省,琼海市被国家旅游局列为全域旅游先行发展的示范地区向全国推介。
旅游智库 / 为海南旅游提供智力支持
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