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2017年国庆中秋长假:旅游市场将接待7.1亿人次

2017-09-21 11:27:07   央广网

央广网北京9月21日消息 记者从国家旅游局数据中心获悉,2017年国庆、中秋佳节双节喜相逢,假期叠加形成8天“超级黄金周”,居民出游意愿较高,旅游需求旺盛,呈现出国内游出游意愿高涨、出境游稳定增长,家庭出游意愿更加突出、乡村休闲游渐成主流等特征。预计,八天长假期间旅游市场将接待7.1亿人次,同比增长(按7天可比口径)10%;旅游收入将达到5900亿元,同比增长(按7天可比口径)12.2%。

  一、旅游需求旺盛,国内游关注度大幅提升   今年国庆、中秋连休形成八天超级假期,激发了居民的出游热情。根据中国旅游研究院(国家旅游局数据中心)对全国60个样本城市开展的《中国城乡居民出游意愿调查》,第四季度居民出游意愿为82.6%,同比提升3.4个百分点;64.8%的人选择国庆中秋长假及十月份出游,同比提升9.3个百分点,出游意愿高涨。中长线游、深度游成为居民出游主流。从出游时间来看,出游时间2-3日以内的人群占31.4%,出游时间4-7日以内的人群占48.9%,一周以上一个月以内的人群占17.6%。 国庆中秋长假期间,居民对国内游关注度较去年大幅提升。国内跨省游和近郊游是出游首选,选择国内跨省市旅游的人群占36.7%,近郊旅游占25.9%,分别较去年同期上升5.0和7.2个百分点。随着宝兰高铁和京新高速的开通,甘肃、青海、新疆等地热度上升。受金砖会晤的影响,三亚、厦门等海岛目的地深受人们青睐。杭州、广州、上海、桂林、张家界、北京、苏州、昆明、成都、青岛、西安等传统旅游胜地依旧受人欢迎,西北和西南地区热度不减。9月21日起,“复兴号”动车组在京沪高铁线提速,带动高铁沿线旅游热,成为长假出游新热点。游客更注重旅游品质和体验。选择自驾车出游的占比最高(为49.8%),其次是飞机出游(22.2%)和火车出游(14.6%)。自由行、自驾游、周边游、当地玩乐、乡村休闲度假等已成为假日出游常态,美食成为游客选择旅游目的地的重要因素之一。

  二、出境游稳定增长,“一带一路”催热国庆欧洲游   较长的假期、全球恐怖活动减少、人民币兑美元汇率走高等因素助推国庆中秋假期出境游稳定增长。调查显示,国庆中秋长假及十月份期间,选择出国旅游的人群占16.4%,选择港澳台游占20.9%。出境游主要集中在东亚及东南亚地区,日本、新马泰、越南、美国、法国、菲律宾、澳大利亚、印尼、俄罗斯是最热门的目的地,巴厘岛、长滩岛、塞班岛、马尔代夫、毛里求斯等出境海岛游最受游客欢迎。当红综艺节目《中餐厅》带动泰国象岛的旅游热度,邮轮旅游热度持续走高。国庆期间,赴中东欧国家出游性价比较高,“一带一路”沿线国家旅游吸引力不断提升,捷克、匈牙利等小众东欧旅游线路游客关注度高。

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