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国庆出游趋势:境内游“度假”常态化境外游价格上涨快

2017-09-17 10:01:37   央广网

近日,蚂蜂窝旅行网发布了《2017国庆出游趋势报告》(以下简称“报告”),报告指出,中国游客即将迎来2017年最长的一次假期,中秋小长假并入国庆,长达8天的假期促使大量游客计划出行,旅游市场或将迎来全年最旺时节。

境内游“度假”常态化 三亚均价最高

2017年国庆期间,境内热门目的地前十分别是北京、上海、成都、重庆、西安、杭州、广州、三亚、厦门和青岛。

蚂蜂窝旅游研究中心负责人冯饶分析称,今年国庆期间的热门城市比较常规,可以看出,境内游旅客已经形成了相对成熟和稳定的旅游偏好,两次及以上前往同一目的地的游客占比正不断提高,放松身心的休闲度假成为主要目的。“中国人的境内游越来越重视‘到另一座城市体验另一种生活’,正在经历从单纯‘旅游’到‘度假’常态化的升级,这是境内旅游市场日渐成熟的表现。”冯饶说。

报告指出,美食成为境内城市中最显著、最受游客关注的特色标签,67%的游客将美食视为挑选境内旅游目的地时最重要的考虑因素。成都和重庆的火锅,西安的羊肉泡馍,广州的早茶,厦门和青岛的海鲜为各自城市的旅游业助力,成为不少游客的旅行标的。出游人群分布方面,蚂蜂窝大数据显示,今年国庆期间的出游人群主要来自北京、上海、广州、深圳、杭州、成都、南京、天津、重庆和南昌,一二线城市居民依然是出游主力军。出游主力人群中,南昌首次出现在前十名。旅游产品价格方面,今年国庆期间境内旅游产品的均价为3410元,同比2016年增长21%。前十热门境内目的地中,海南三亚的旅游产品均价以4665元达到最高,同时它的涨幅也最快,达26.5%,超过境内平均水平。

境外游价格上涨更快 东南亚火爆依旧

2017年国庆期间,境外热门目的地前十分别是日本、泰国、中国香港、中国台湾、印度尼西亚、新加坡、越南、中国澳门、马来西亚和马尔代夫。

日本最受欢迎的5大目的地分别是大阪、东京、京都、冲绳和札幌。泰国最受欢迎的5大目的地分别是普吉岛、曼谷、清迈、苏梅岛和象岛。

象岛成为今年当之无愧的黑马。蚂蜂窝此前发布的8月“旅游蜂向标”显示,泰国象岛旅游热度高涨了607%——得益于当红综艺节目《中餐厅》的取景,象岛在短时间内吸引了大量观众和粉丝前往,跻身泰国热门目的地前五。旅游产品价格方面,今年国庆期间境外旅游产品的均价为7906元,同比增长45%,远高于境内产品均价涨幅。其中,新加坡的旅游产品均价为5767元,涨幅达45%,为前十热门境外目的地之最。冯饶表示,今年以来,新加坡旅游局频繁发力中国市场,中国也已经连续两年取代印度尼西亚成为新加坡最大的旅游收入来源国,新加坡旅游热度的快速拉升和较为高端的度假产品,是旅游价格上涨的重要原因。

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