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今年国庆、中秋佳节双节相逢,叠加构成长达8天的“超级假日”。国家旅游局预计,10月1日至8日国内旅游人数将达到7.1亿人次,国内旅游收入将达到5900亿元,较去年同期分别增长10%和12.2%。
据国家旅游局数据中心居民出游意愿调查显示:居民第四季度出游意愿为82.6%,其中64.8%的人选择国庆、中秋假日到十月底期间出游。
“超级假日”使居民出游,特别是国内长线出游热情高涨。调查显示,国庆、中秋假日期间出游4至7日的受访者占总受访人数的48.9%,出游7至30日的受访者占总受访人数的17.6%。据携程网旅游预订数据显示:三亚、北京、昆明、兰州、厦门、乌鲁木齐、桂林、丽江、西安、上海等目的地受到欢迎,西北和西南地区热度不减。
受大众旅游消费持续升级、人民币兑美元汇率走高影响,出境游将迎来小高峰。调查显示,国庆、中秋假日期间选择出国游的受访者占总受访人数的16.4%,选择港澳台游的受访者占总受访人数的20.9%。据途牛网旅游预订数据显示:新马泰、印度尼西亚、柬埔寨、越南等是最热门的出境短线目的地,出境长线方面,美国、加拿大、澳大利亚、法国、埃及等最受关注,东欧游、非洲游线路成为出境旅游新亮点。
大众旅游时代,旅游消费升级换代,游客更注重于旅游的品质。调查显示,国庆、中秋假日期间选择自己组织出游的受访者占总受访人数的54.3%。从产品需求看,自然风景、名胜古迹、主题公园等是自由行游客最感兴趣的目的地。从出游距离看,自由行游客以中短途自驾为主,城市周边乡村休闲度假游更受青睐。
不同群体人群呈现出多样化旅游需求。根据飞猪旅行预订等数据显示:国庆、中秋出境游客中,23至34岁的消费者占比达到了50.9%,以自由行或者半自由行居多。国内游则以家庭出行为主,拥有大型主题公园的城市,以草原、生态等为主的秋游目的地最受游客欢迎。
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