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人民网北京9月20日电 (田虎)9月19日—21日,“天府四川 最美金秋”大型旅游营销活动在北京举行。今天上午,四川省旅游发展委员会率领9个市州旅游主管部门、旅游景区以及涉旅景区在北京国际饭店进行推介,并与中国旅行社总社等旅行社进行交流合作。
在推介会上,四川省旅游发展委员会谢海银副巡视员表示,四川以最美的风景名胜、最新的线路产品、最大的优惠政策、最真的待客热情,欢迎北京游客来川旅游。北京市旅游行业协会秘书长石建忠在会上表示,四川旅游资源富集,是北京市民的出游目的地的重要选项。北京旅游业界,将一如既往推动两地合作,推送更多的游客到四川旅游。
记者了解到,此次四川旅游在北京举行的大型营销活动,给北京市民带来了2017四川秋季十大旅游精品线路,其中包括:接触“国民萌宠”——大熊猫生态之旅、领略秋意浪漫——九黄世界遗产西线之旅、放飞心情——红原机场-大草原落地自驾之旅、来一次禅意度假——世界遗产佛教文化之旅、领略高原之魂——香格里拉风情之旅、自驾天堂——环贡嘎之旅、到远方去休闲——攀西阳光康养之旅、访古寻幽——蜀道三国之旅、让舌尖去旅行——川南美食生态之旅、看万山红遍——川东红叶之旅。这些精品旅游线路,不仅是四川美景荟萃,更是提供了多种旅游选择,极大地满足北京旅游消费的不同需求。
与此同时,为了吸引更多的游客来四川旅游,在今年旅游旺季到来之前,四川全省的旅游业形成了一个共识,那就是共同营造“价格洼地”。全省各地旅游主管部门、旅游景区及涉旅企业,纷纷拿出优惠政策,推出了熊猫护照,景区门票打折甚至免收门票,对组团旅行社给予以奖代补等方式的激励政策,还有针对自驾游、专列和航空旅游等方面的优惠举措。
数据显示,北京是四川旅游的重要客源市场。今年1-7月北京来川游客人数为16.53万人次,同比增长18.7%,位列四川省外客源市场第三位。四川到北京旅游的人次也逐年增长。北京和四川两地的旅游资源具有很强的互补性,互为重要的客源市场,两地的市场发展具有很大的空间和潜力。
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